Advertising Sales Planner
2 Days Old
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This range is provided by Vaco by Highspring. Your actual pay will be based on your skills and experience talk with your recruiter to learn more.
Base pay range $65,000.00/yr - $70,000.00/yr
Director of Recruiting @ Vaco | Talent Acquisition Expert Client: Well Known Media/Advertising Organization
Role: Advertising Sales Planner
Salary: $65,000 - $70,000/annually + Benefits
Location: Manhattan, New York (1-day in office - midtown)
Job Description Partner daily with internal Sales teams to develop strategic, customized omnichannel media plans across CTV/OTT, OLV, Display, Audio, Native, and more
Own and manage the pre-sales workflow from intake to proposal, ensuring alignment with client KPIs, inventory availability, platform targeting, and pricing thresholds
Serve as a go-to expert on our DSP product offerings, especially within our DSP platform, including capabilities related to behavioral, geo, demo, and 1st/3rd party audience segments
Provide recommendations to Sales based on reach & SOV goals, historical performance, and pacing benchmarks
Maintain fluency in performance-based and impression-based planning models to meet client conversion, engagement, or awareness KPIs
Collaborate with Ad Ops and Planning Leadership on inventory forecasting and budget allocation strategies
Ensure media plans reflect accurate pricing, delivery forecasts, and data fees when target audience is layered in
Support audience-first storytelling by translating RFP requests into targeted media strategies, proactively suggesting enhancements
Identify inefficiencies and contribute to continuous improvement across our planning systems, workflows, and tools
Periodically assist in user testing, platform rollout support, and internal education efforts for new planning tech and features
Seniority level Mid-Senior level
Employment type Full-time
Job function Advertising, Marketing, and Sales
Industries Broadcast Media Production and Distribution
Media and Telecommunications
Technology, Information and Media
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- Location:
- New York, NY, United States
- Job Type:
- FullTime
- Category:
- Management Occupations