Area Sales Manager
New Yesterday
New Bath Today is doing BIG things and was recently ranked one of the fastest growing companies in the state of Indiana. We are the bathroom experts, as one of Kohler's largest dealers in the United States spanning 10 states across the Midwest and Southeast. Our business is installing walk-in tubs and walk-in showers. We take pride in our team's energy, positive attitudes, and the ability to provide one of the best work environments in the business.
The Area Sales Manager (ASM) plays a critical leadership role in driving revenue performance, coaching Market Consultants, and executing company strategy at the local market level. The ASM is the first line of support and accountability for the sales team, ensuring adoption of the 8 Milestones System and performance consistency across their assigned team. This position requires a hands-on leader who is proactive in sales rep development, recruiting, operational oversight, and results-oriented sales execution.
Key Responsibilities
Sales System Expertise
Be certified and demonstrate mastery in the 8 Milestones System
Serve as a model of system excellence for all Design Consultants
Facilitate bi-weekly training based on the company's training platform
Participate in onboarding for new Market Consultants
Sales Performance & Development
Conduct a minimum of 12 ride-a-longs monthly (note: all ride-along sales are split 50/50)
Monitor and trigger intervention for Design Consultants performing below 25% Net Close Percentage (NCP)
Review weekly Lead MOD reports and contact underperforming reps for evaluation and correction
Encourage and coach Design Consultants on self-generated business opportunities
Facilitate weekly Monday sales meetings for team alignment and accountability
Responsible for own personal production numbers and meeting company assigned KPI's
Operational Oversight
Manage sales team schedules, ensure full daily lead log coverage, and review Time off requests
Serve as first point of contact for in-house sales rep support
Act as a liaison between Sales and Admin to uphold rep accountability and process integrity
Marketing Integration & Event Support
Assist in the coordination and execution of event marketing and show-based lead opportunities
Support collaboration between marketing and sales on rep-specific activation strategies
Recruiting & Talent Acquisition
Assist in identifying, attracting, and recruiting new Market Consultants to the team
Maintain a pipeline of high-potential candidates for territory expansion
Technology & Reporting
Be proficient in all company-provided CRM, reporting, and scheduling tools
Review and analyze team performance data to drive tactical decisions and coaching
Required Skills/Experience
Demonstrated track record of meeting or exceeding sales targets
This person should have the skills to analyze and qualify leads and appointments.
Should possess analytic skills on matching sales capacity to marketing lead flow by geography
Strong leadership, communication, and team-building skills.
Data-driven with experience managing to KPIs and operational metrics.
Road warrior, open to traveling territory to do ride alongs and up to 3 hours to run personal appointments.
Key Competencies
Building a Successful Team - Using appropriate methods and a flexible interpersonal style to help build a cohesive team; facilitating the completion of team goals.
Communication - Clearly conveying information and ideas through a variety of media to individuals or groups in a manner that engages the audience and helps them understand and retain the message.
Executive Disposition - Demonstrating a poised, credible, and confident demeanor that reassures others and commands respect; conveying an image that is consistent with the organization's vision and values.
Motivating the Sales Team - Passionately selling the sales organization's strategy; continuously raising expectations of sales performance; encouraging and supporting team efforts to achieve challenging sales goals.
Key Performance Metrics (KPMs)
Monthly Team Sales Volume Goals: Set by Director of Sales / Territory specific
Team Net Close Percentage (NCP): Target: 25% minimum
Team Net Sale Per Lead Issued (NSLI): Target: $3,500
Benefits:
Health, Dental, Vision
401K
Paid Time Off
Major Holidays Off
Ability to be a part of a rapidly growing company with great opportunities.
Physical Requirements:
Mobility & Travel
Ability to travel frequently (often by car, train, or plane) within a region or nationally.
Must be able to drive and/or carry a valid driver's license.
Walking and standing for extended periods during trade shows, client site visits, or sales meetings.
Manual Tasks
Lifting and carrying moderate-weight materials (e.g., product samples, promotional materials, or trade show displays)—generally up to 25-30 pounds.
Setting up and taking down booths at events or exhibitions.
Vision & Hearing
Good visual acuity for reading reports, presentations, and using a computer.
Adequate hearing for phone calls, virtual meetings, and face-to-face client communication.
Computer & Phone Use
Prolonged periods of sitting and using a computer or smartphone.
Repetitive motion from typing, scrolling, or using handheld devices.
Communication
Clear verbal communication is essential—may require speaking for extended periods during presentations or negotiations.
"SageHome and its family of companies participate in E-Verify. For more information, see the E-Verify Poster Federal E-Verify Poster and the Right to Work. We will provide you with the opportunity to resolve any potential work authorization issues."
- Location:
- Indianapolis, IN, United States
- Job Type:
- FullTime