Director, Ad Sales Marketing & Partnerships (Distribution)

4 Days Old

Overview At Disney, we're storytellers, making the impossible possible. We deliver unparalleled creative content to audiences around the world. We do this through cutting-edge technology and by pushing the envelope to bring stories to life through our movies, products, interactive games, parks and resorts, and media networks. Disney Advertising drives the advertising revenue across platforms for the entire media portfolio - including Disney +, ABC, ESPN, Hulu, FX, and National Geographic. The Ad Sales Marketing & Partnerships team at Disney Advertising is responsible for driving addressable revenue through storytelling and solutions by focusing on Audience, Automation, Measurement, Innovation and Partnerships and to enable the sales organization with resources and tools to more effectively sell and succeed. We are a group of creative problem-solvers and collaborators who aren't afraid of the unknown. We love to learn, embrace change, and we ask smart questions to devise viable, revenue-driving solutions in this fast-paced, dynamic environment. The Director will report to the VP of Ad Sales Marketing and Partnerships, and is the strategic lead for Distribution Ad Partnerships responsible for setting and leading strategy across strategic platform partnerships, establishing team goals and priorities. Prioritizes solutions that maximize revenue across the portfolio and align with broader strategy. Oversight of deal term negotiations. Develops, directs, and defends the path to unlock Disney Ad Sales needs, priorities, and opportunities to drive growth. Guide development of performance benchmarking, marketplace intelligence, and social data and analytics. Provides leadership and direction using experience and knowledge to lead through ambiguity. Responsible for growing and supporting individual team members - driving career conversations, elevating issues and securing leadership buy-in on key initiatives. Collaborates with, and acts as key liaison between, multiple internal departments including: Platform Distribution, Business Development, Content/Product, Marketing, Ad Sales, Automated Operations, Ad Platforms, Revenue Analytics, Legal and other teams, in the development and launch of new and enhanced revenue-driving addressable initiatives. Requires broad and comprehensive understanding of addressable marketplace, advanced advertising, data, automation and programmatic, streaming and social video, ad products, and measurement solutions. Applies in-depth knowledge of own function, business and expertise to differentiate Disney Advertising from the competition; pulls upon accumulated knowledge of marketer perspective and laser focused on value proposition. The Director approaches projects with a wide scope and big picture view, understanding not just the task at hand but how that will impact our business. The Director is able to successfully foster productive and respectful relationships with key stakeholders, positively representing the Ad Sales Marketing team. The Director successfully influences and negotiates with great latitude on outcomes; presents and defends complicated or delicate issues; exercises sensitivity to the audience. Leads a function typically through multiple levels of Managers of diverse activities; develops and executes functional strategy or business plans to achieve key business objectives. Responsibilities and Duties of the Role Contractual negotiations Cross functional collaboration on deal positions Statistical evaluation of deal economics Experience 8-10+ years at a media company, agency, or sales organization in advertising, sales marketing/communications, or ad solutions; digital experience required Strong understanding of the media distribution ecosystem, including experience working with or alongside distribution partners (e.g., MVPDs, vMVPDs, streaming platforms, OEMs, etc.) Knowledge of measurement (e.g., attribution, reach/frequency, dashboard analytics, linear/addressable measurement partners) Proven ability to collaborate and manage projects across cross-functional teams Demonstrated success in managing multiple work streams and prioritizing initiatives based on urgency and business impact Analytical skills to assess and quantify the business implications of deal terms Skills Excellent interpersonal skills Excellent verbal and written communication skills Self-starter with curiosity, creativity and resourcefulness Good presentation building and storytelling abilities, with solid design skills (graphics/visualization) Strong organizational and problem-solving skills Solution-oriented and can recommendation based on analysis and input from stakeholders Adept at developing data-driven insights and strategies Ability to lead meetings, listen and communicate effectively across functions / levels Adept at simultaneously managing multiple work streams and prioritizing Proficiency in Word, Excel, Outlook and Power Point or Keynote Education Bachelor's degree The hiring range for this position in New York, NY and Seattle, WA is $173,800 to $233,000 per year and in Los Angeles, CA; Chicago, IL and Bristol, CT is $165,900 to $222,400 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered. About Disney Advertising Disney Advertising is responsible for advertising sales and integrated marketing for The Walt Disney Company's entertainment and sports offerings through linear, digital, social, audio and ad-supported streaming businesses. This includes ABC, ABC News, Disney+, Disney Channels Worldwide, Disney Digital, ESPN Networks, ESPN+, Freeform, FX, National Geographic, Hulu, and its eight ABC-owned local stations. About The Walt Disney Company The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney's stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished. This position is with Disney Advertising Sales, LLC, which is part of a business we call Disney Advertising. Disney Advertising Sales, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world. We will consider for employment qualified applicants with criminal histories consistent with applicable law.
#J-18808-Ljbffr
Location:
New York, NY, United States
Job Type:
FullTime
Category:
Marketing & Media