Job Title: Director of Outreach

Compensation: Base Salary + Commission

Location: Richmond, VA

About Us: ameriCARE of Greater Richmond is a dedicated non-medical senior homecare agency committed to providing compassionate and reliable care to seniors in our community. Our mission is to improve every life we touch – both caregiver and client. We are looking for a motivated and dynamic Director of Outreach to join our team and help us grow our client base.

Job Summary: The Director of Outreach will play a crucial role in expanding our reach and building relationships with potential clients, referral sources, and community partners. The ideal candidate will have a passion for senior care, strong communication skills, and a proven track record in sales and business development.

Core Responsibilities:

Identify and target potential clients, referral sources, and community partners to generate new business opportunities.

Develop and maintain relationships with healthcare providers, community organizations, and other key stakeholders.

Conduct presentations and meetings to educate potential clients and partners about our services and the benefits of non-skilled senior homecare.

Immediately contact warm leads to schedule an in-home meeting; Note leads can arrive outside of regular business hours

Perform initial in-home meetings with new prospective customers

Collaborate with the ACP Brands marketing team and third-party digital marketing vendor to create and implement effective marketing strategies and campaigns.

Lead social media marketing campaigns

Monitor and analyze market trends and competitor activities to identify opportunities for growth.

Prepare and present sales reports, forecasts, and performance metrics to management.

Attend industry events, conferences, and networking opportunities to promote our services and build brand awareness.

Provide exceptional customer service and support to clients, ensuring their needs are met and exceeded.

Develop and maintain a strong knowledge of payer knowledge – Veterans Aid & Attendance program, Long-Term Care Insurance, etc.

Occasional Responsibilities:

Fill-in for caregiving shifts, as appropriate

Recruit for open caregiver roles

Assist Administrative Manager with office responsibilities

Assist in company initiatives like Valentine’s Day gifts for caregivers or holiday gifts for customers

Qualifications:

Bachelor's degree in Business, Marketing, Healthcare Administration, or a related field preferred, but not required.

Minimum of 2 years of experience in sales, business development, or a similar role, preferably in the healthcare or senior care industry.

Strong understanding of the senior care market and the needs of non-medical homecare clients.

Excellent communication, negotiation, and interpersonal skills.

Ability to work independently and as part of a team.

Proficient in Microsoft Office Suite and CRM software.

Valid driver's license and reliable transportation.

Personal Attributes:

Passionate about providing quality care to seniors

Self-motivated and goal-oriented

Adaptable and able to thrive in a fast-paced environment

Strong organizational and time-management skills

Compassionate and empathetic