Director of Product Marketing - Sales Enablement

Figment powers the future of Web3 through industry-leading blockchain infrastructure. As the leading provider of staking solutions, we help 500+ institutional clients optimize their crypto rewards, including top exchanges, asset managers, wallets, foundations, custodians, and major token holders. Our clients trust Figment for a comprehensive suite of services, including reward optimization, cutting-edge API development, detailed rewards reporting, seamless partner integrations, governance support, and slashing protection.

Backed by a team of passionate and intelligent Figmates, with a 100% remote-first global presence across 12 countries, our company is on a mission to accelerate the adoption, growth, and long-term success of the Web3 ecosystem. We're building the infrastructure that will power the decentralized future.

As a fast-growing tech company, we're looking for builders and innovatorspeople who thrive in the face of uncertainty and are motivated to make an impact. We are also looking for true teammatespeople who are genuine, humble, and driven to level up together. If you're excited to shape the future, contribute to an energetic company culture, and work at the cutting edge of blockchain technology, we want you to join our team and help us lead the charge!

We're looking for a Director of Product Marketing - Sales Enablement who deeply understands the institutional digital asset spaceespecially stakingand can craft compelling narratives that showcase Figment's differentiation with institutional audiences globally.

This is not your average Director of Product Marketing role. Yes, we need strong messaging, positioning, and go-to-market support. But above all, we're looking for a clear thinker and exceptional messenger in a rapidly evolving category who can:

• Break down complex product concepts and differentiators into crisp, buyer-relevant messaging
• Mine customer questions and Buyer Group insights and turn them efficiently into scalable GTM materials at the pace of digital asset staking's rapid growth
• Write sales pitches that resonate with financial institutions and respect a highly and rapidly evolving regulatory environment
• Surface and uniquely package the value of Figment's People, Products and Performance
• Help our sales team and customers understand Figment's product and protocol roadmap

You've been a sales engineer, technical marketer, or product-oriented pitch creator in crypto, and you know what institutions care about. This role will have three direct reports: Protocol Marketing lead, Marketing Operations Coordinator, and Product Marketing Manager - Sales Enablement (APAC).

Positioning & Messaging:

• Develop differentiated messaging and clear value propositions for our staking infrastructure
• Articulate how Figment stands out from other staking providers in terms of compliance, security, architecture, and track record
• Create product narratives tailored to specific Buyer Groups (e.g. custodians, exchanges, asset managers)

Sales Enablement:

• Write compelling pitch decks and sales collateral for new and existing product offerings
• Partner with Sales and RevOps to understand what resonates, where we win/lose, and where messaging needs to evolve
• Work closely with the central Partner Marketing team and key partners (e.g., exchanges, custodians, institutional players) to create joint marketing materials (sales enablement), case studies, and co-branded campaigns.

Go-to-Market Support:

• Own launch messaging and positioning for new protocols and products
• Support campaign and event programming with key inputs: target audiences, key messages, content briefs
• Partner across teams to ensure alignment across all channels

Product Architecture & Clarity:

• Work with Product, Protocol, and Engineering teams to translate technical updates into externally facing clarity: What changed? Why does it matter? Who cares?
• Maintain clear public documentation and up-to-date messaging as Buyer Groups, protocols and features evolve and clear product architecture

What you bring to the team:

• 7+ years of experience in product marketing, technical marketing, or sales engineeringideally in crypto, fintech, or infrastructure with at least 5 years in a leadership role
• Deep understanding of staking, validators, and the broader crypto ecosystem
• Exceptional writing skillsable to create clean, clear, compelling content for technical and business audiences
• Experience working with institutional customers and/or regulated markets
• A proactive, curious mindset and the ability to translate complexity into simplicity
• Comfort working cross-functionally across Product, Sales, Marketing, and Protocol teams

Nice to have:

• Experience with launches, positioning strategy, and value-based storytelling
• Experience managing a team, ideally globally

Technologies we use:

Google Suite, Notion, Canva

Teams you'll collaborate with most often:

In addition to collaborating with other Marketing team members, this role will collaborate most often with our Sales, Sales Engineering, Protocol, Product, and Business Development teams.

Why you might be excited about us:

At Figment, we offer an exciting range of competitive benefits designed to support and empower every member of our team:

• 100% remote-first environment. Our flagship office is in Toronto, Canada. We also have additional co-working spaces in New York, London, and Singapore. That means if you want to do your things in the office (if you're near one), at home, or a bit of both, it's up to you.
• 4 weeks of PTO that kick in day one, with an additional 1 week of flex days.
• Extended company-paid health benefits that kick in day one.
• Best in class parental leave and flexible arrangements.
• A home office stipend to create a space that you enjoy working in.
• Monthly Wifi reimbursement.
• A yearly Learning & Development budget.
• 401K (US) or RRSP match (Canada).
• Stock Options in the company.
• A competitive bonus (based on company performance) that is distributed bi-annually - we believe that the company's success should be shared with our employees often.
• Annual onsite company gatherings and retreats to inspire team bonding, collaboration, and fun!

Other reasons you may love working at Figment:

• We are a team of under 200 members, which allows for an impactful contribution from day one.
• We place a strong focus on personal career development to shape a role that fits your goals and interests. Your satisfaction and well-being matter to us, and we're here to support your ongoing growth.
• Our culture is one of honesty, professionalism, and risk taking in a high-growth environment.
• Our team members themselves recommend working at Figment - with an eNPS score of 54 (which is ranked as 'great'!).
• We are also extremely proud of ranking as one of the top Web3 employers by Talent Titans.

Compensation:

One of Figment's core principles is "Making the Invisible Visible" - ensuring transparency and information sharing in all communication. Figment is committed to transparency regarding pay, benefits, and other compensation types for all internal roles as well as all roles being hired for.

Base Salary: The US base salary range for this position is USD $190,000 - $215,000. This range reflects base salary only, and does not include additional compensation or benefits. For candidates in other countries, the pay range will be disclosed upon your first interview with Figment (being a globally remote company, the list of salary ranges would simply be too long to note here!). The range displayed reflects the minimum and maximum range for a new hire across all Canada or the US. A candidate's specific pay within the range will be determined by various factors including job-related skills, relevant education, and training.

Interview process:

At Figment, we try to go above and beyond in making sure that you have the best possible experience interviewing with us. We strive for a smooth, organized, and informative process.