Director, Sales Enablement and Marketing

New Yesterday

Your Job At GP Corrugated Packaging, we operate by the principles of Principle Based Management™ (PBM), a philosophy that empowers individuals to innovate, create long-term value, and drive transformation. As the  Director of Sales Enablement and Marketing , you will lead two critical commercial functions: Equip our sales organization to win through world-class training, tools, and processes. Oversee marketing strategies that drive customer engagement, brand strength, and lead generation. This is a strategic leadership opportunity to build a unified sales and marketing ecosystem that fuels our growth ambitions. You’ll collaborate with senior executives, guide a high-performing team, and ensure that both our internal capabilities and external messaging are aligned with our long-term vision. This role reports directly to the SVP- Commercial and is based at our corporate headquarters in Atlanta, GA. Flexibility to travel up to 50% across the U.S. to engage with regional teams and customers is required. Our Team We’re building a best-in-class commercial organization grounded in Principle Based Management™ (PBM) principles such as: Mutual benefit, Principled Entrepreneurship and Transformation. Here, you’ll have the opportunity to lead change, build enduring capabilities, and make a measurable impact on how we serve our customers and grow our business. What You Will Do Sales Enablement Responsibilities (50%) Design, launch, and manage scalable sales training and enablement programs to drive consultative, value-based selling practices. Embed and evolve sales frameworks, including Franklin Covey, to strengthen customer interactions and increase close rates. Champion the adoption and optimization of Dynamics CRM to enhance sales productivity, pipeline management, and forecasting accuracy. Develop and implement coaching, onboarding, and continuous learning programs to build a high-performing sales culture. Partner with sales leaders to translate business strategy into field-ready tools, playbooks, and training materials. Marketing Leadership Responsibilities (50%) Lead the marketing team to develop and execute brand, messaging, and digital strategies that enhance customer engagement and market visibility. Oversee content creation, campaigns, events, and collateral development to support lead generation and sales acceleration. Align marketing strategies with sales objectives to create an integrated customer journey from awareness through loyalty. Drive data-driven marketing initiatives using analytics to optimize spend, refine targeting, and improve ROI. Lead brand strategy to align with GP Corrugated’s value proposition and principled entrepreneurship. Team Leadership Manage and develop a team of 5-6 direct reports across sales enablement and marketing. Build a collaborative, accountable culture grounded in PBM principles. Act as a senior commercial partner, contributing to broader strategic initiatives and innovation efforts. Who You Are (Basic Qualifications) At least 5 years of proven leadership experience as a commercial leader in sales enablement, training, marketing, or commercial strategy within a complex B2B environment. Strategic thinker who integrates sales, marketing, and customer experience into a cohesive commercial strategy. Data-driven decision-maker with strong knowledge of CRM platforms (preferably MS Dynamics). Principled coach with strong analytical skills, able to develop talent and link performance to business outcomes. Collaborative and curious leader who thrives in a culture of continuous learning and challenge. Willing and able to travel up to 50% to build strong partnerships with sales teams nationwide. What Will Put You Ahead Certifications in sales enablement, coaching, or professional marketing (e.g., Franklin Covey, AMA, Sandler). Experience with marketing technologies and automation platforms. Prior experience in corrugated packaging, industrial, or manufacturing sectors. Proficiency with CRM systems, marketing automation platforms, and sales enablement tools. Our Benefits Our goal is for each employee, and their families, to live fulfilling and healthy lives. We provide essential resources and support to build and maintain physical, financial, and emotional strength - focusing on overall wellbeing so you can focus on what matters most. Our benefits plan includes - medical, dental, vision, flexible spending and health savings accounts, life insurance, ADD, disability, retirement, paid vacation/time off, educational assistance, and may also include infertility assistance, paid parental leave and adoption assistance. Specific eligibility criteria is set by the applicable Summary Plan Description, policy or guideline and benefits may vary by geographic region. If you have questions on what benefits apply to you, please speak to your recruiter. Additionally, everyone has individual work and personal needs. We seek to enable the best work environment that helps you and the business work together to produce superior results.
Location:
Atlanta
Job Type:
FullTime

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