Fitness Sales General Manager

New Yesterday

Job Title: Fitness Sales General Manager Location: Anytime Fitness Troy Job Type: In Person Compensation: Base Salary + Commission + Bonuses Reports To: Regional Sales Manager
About Us
At Anytime Fitness, we’re not just a gym—we’re a community. We believe in empowering people to transform their lives through fitness, accountability, and support. Our facilities offer state-of-the-art equipment, dynamic group training, personal training and a passionate team committed to helping members crush their goals.
We’re looking for a high-energy, results-driven Fitness Sales General Manager who thrives in a fast-paced environment and knows how to lead a team to success.
Position Summary
As the Fitness Sales General Manager , you will oversee daily operations, lead membership and PT sales, manage and develop staff, and ensure a high standard of service across the board. This is a leadership position with a strong focus on sales, customer retention, and team performance.
Key Responsibilities
Sales Leadership : Drive new sales and upsell existing services. Set and exceed monthly sales targets.
Team Management : Recruit, train, and manage personal training staff. Create a high-performance, positive culture.
Customer Experience : Ensure a welcoming, clean, and motivating environment for all members. Resolve member concerns professionally and efficiently.
Operations Oversight : Maintain daily operations including scheduling, inventory, cleanliness, and safety compliance.
Marketing & Outreach : Coordinate local outreach and social media promotions to grow brand awareness and bring in new leads.
Financial Management : Track KPIs, client retention, and report weekly/monthly performance to senior leadership.
Qualifications
1+ years of experience in sales, preferably in the fitness or service industry
1+ years of leadership/management experience
Proven track record of meeting or exceeding sales goals
Strong interpersonal, communication, and leadership skills
Self-motivated, disciplined, and highly organized
Proficient in CRM software
Benefits
Competitive base salary with uncapped commissions and monthly bonus
Paid time off and sick time
Free gym membership
Health insurance reimbursement
Opportunities for career advancement within a growing company
How to Apply
Submit your resume and a brief cover letter telling us why you're a great fit for this role.
Job postings listed on this site are with independently owned and operated franchised Anytime Fitness studios.  Any application or other information submitted through this site is transmitted directly to the identified location.  Each franchised Anytime Fitness studio is responsible for making its own local hiring decisions, determining compensation, benefits, and other terms of employment. Anytime Fitness Franchisor, LLC does not direct or participate in employment conditions or decisions at franchised locations.  By submitting an application or information through this site you acknowledge that you are applying for employment with a franchised studio location and not Anytime Fitness Franchisor, LLC.
Location:
Troy

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