The General Sales Manager oversees all aspects of the Sales Department, including staff management, advertising inventory throughout all channels, revenue goal setting and achievement, and budgeting. The General Sales Manager also has direct responsibility for national sales efforts. Provides leadership for sales teams Makes decisions regarding hiring, evaluation, promotion and termination of employees Develops and executes sales strategies which result in exceeding revenue targets in both Broadcast and Digital revenue. Drives new business development across all platforms Manages inventory and revenue forecasting Manages recruitment and development of talented sales professionals Prepares budgets and approves budget expenditures Resolves customer complaints regarding sales and service Plans and directs staffing, training, and performance evaluations to develop and control sales and service programs Determines pricing for all inventory including TV and digital rate cards. Creates and reviews operational records and reports to project sales and determine profitability Directs the Accounts Receivable efforts of the Sales Department Performs other duties as assigned Requirements & Skills: Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience Fluency in English Excellent communication skills, both oral and written Minimum five years’ experience in media sales Valid driver’s license with an acceptable driving record Experience guiding, directing and motivating subordinates, including setting performance standards and monitoring performance Experience establishing long-range objectives and specifying the strategies and actions to achieve them Ability to identify the developmental needs of others and to coach, mentor or otherwise help others to improve their knowledge or skills Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment