Responsibilities

: MarTech & SalesTech Strategy & Implementation Develop and execute a Marketing and Sales Enablement technology strategy roadmap to support business objectives in Marketing, Sales Enablement and Client Experience. Evaluate, select, and integrate CRM, marketing automation, AI-driven personalization, and analytics platforms. Ensure all technologies align with business objectives andpliance requirements. Marketing Automation & CRM Management Oversee the implementation of marketing automation tools (, Salesforce Marketing Cloud). Optimize lead scoring, nurturing workflows, and omnichannel marketing campaigns (email, paid media). Ensure seamless integration between CRM, website, and digital advertising platforms. Data Analytics & Performance Optimization Work with Analytics partners and stakeholders to: Utilize customer data, analytics, (and AI) to enhance campaign effectiveness and improve conversion rates. Implement data-driven segmentation and personalization strategies to increase customer engagement. Establish KPIs and dashboards using Google Analytics, Qlik, and other reporting tools. Ensure all MarTech toolsply with banking regulations (GDPR, CCPA, financial privacy laws). Work closely withpliance and IT security teams to mitigate risks in customer data handling. Maintain audit trails and dataernance protocols for all marketing technologies. Collaboration & Cross-Functional Leadership Partner with marketing, IT,pliance, sales and other stakeholder teams to implement customer-centric marketing solutions. Train marketing and sales enablement teams on best practices for using MarTech platforms and automation tools. Work with external vendors, agencies, and consultants to drive innovation in digital marketing efforts.

Educations, Skills & Experience:

Required: 5-7+ years of experience in marketing technology, digital marketing, or related roles. Vendor management experience from discovery, procurement, to onboarding including budgeting. Strong knowledge of CRM systems (Salesforce) and marketing automation tools. Experience with data analytics, segmentation, and campaign performance tracking. Strong knowledge of sales enablement tools - ( Seismic) Understanding of financial services marketingpliance (GDPR, CCPA, CAN-SPAM, etc.). Proficiency in performance reporting tools ( Google Analytics, Tableau, Qlik) Ability to manage cross-functional projects and collaborate with IT,pliance, and marketing teams.

Preferred: Experience in banking, fintech, or highly regulated industries. Knowledge of AI-driven personalization, chatbots, and customer journey automation. Familiarity with API integrations between marketing platforms and core banking systems. Certifications in CRM, Salesforce Marketing Cloud, Marketo, or Google Analytics.

The estimated salary range for this position is $95, to $100, USD annually. Actual salary may vary up or down depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position is eligible for incentivepensation.

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All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. Job ID R25_0000001134