Responsibilities

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Sales Strategy & Implementation

Be a partner to our LOB leaders and sales leaders. Work together on developing a sales strategy closely aligning with growth goals for the organization. This leader will support Sponsor & Specialty,mercial Real State & Capital Markets

Sales operations & management Oversee that sales operations are always up and running, aligning on CRM, sales activities, sales opportunities and providing visibility into reports / dashboard for senior management. Establish sales analytics and intelligence dataernance; selection and definition of metrics, reporting, dashboards and trends Provide Bank sales leadership support including pipeline management and forecasting; with consistent sales performance metrics calibrated across themercial Implement sales management process for simplification, improvement and consistency across all units

Sales onboarding and Sales Council Ensure new sales members are onboarded quickly and consistently with expectations of sales approach and process Develop and evaluate effectiveness of sales incentive plan design; aligning goal setting to long range financial plan, while partnering withmercial Bank Analytics on salesp plan administration Lead administration of Webster Sales Council (WSC), including WSC Board and program of sales teams across the footprint focused on referring the totality of banking with Webster cross lines of business

Marketing collateral leader Work closely with the marketing team to ensure sales teams have all they need. This leader will drive use of our sales enablement technology including SF and Seismic as our main tools. Collaborate with marketing growth strategy partners on sales force design and deployment focused on prospecting initiatives in growth markets with related development opportunities

Collaboration & Cross-Functional Leadership Partner with marketing, IT,pliance, sales and other stakeholder teams to implement customer-centric marketing solutions. Train marketing and sales enablement teams on best practices for using MarTech platforms and automation tools. Work with external vendors, agencies, and consultants to drive innovation in digital marketing efforts.

Educations, Skills & Experience:

Required: 15+ years of experience in Marketing and Sales Enablement roles Experience supporting sponsor finance and alike business Strong knowledge of CRM systems (Salesforce) and marketing automation tools. Experience with data analytics, segmentation, and campaign performance tracking. Strong knowledge of sales enablement tools - ( Seismic) Understanding of financial services marketingpliance (GDPR, CCPA, CAN-SPAM, etc.). Proficiency in performance reporting tools ( Google Analytics, Tableau, Qlik) Ability to manage cross-functional projects and collaborate with IT,pliance, and marketing teams.

Preferred: Experience inmercial, banking, fintech, or highly regulated industries. Knowledge of AI-driven personalization, chatbots, and customer journey automation. Familiarity with API integrations between marketing platforms and core banking systems. Certifications in CRM, Salesforce Marketing Cloud, Marketo, or Google Analytics.

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The estimated salary range for this position is $175, to $200, Actual salary may vary up or down depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position is eligible for incentivepensation.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. Job ID R25_0000001194