From Leads to Conversions: Stop Chasing Leads. Start Closing Deals.

Most teams brag about how many leads they hand out.   

We train conversion. We measure results.                                

How is your business growing — and how are you tracking it?

• How many leads are in your database?
• How many are you adding on a weekly basis?
• How many of those actually turn into meetings?
• What’s your appointment rate?
• How often do you have strategy sessions?
• How often are you securing buyer and listing agreements?
• Out of every client you tour, how many write an offer?

Here’s what life looks like for our agents:

• Almost every lead becomes an opportunity – 9 out of 10 people we connect with book an appointment (89% Appointment Rate!)
• Most appointments turn into real conversations – 8 out of 10 actually sit down with one of our agents (87% Met Rate!)
•  They know how to entice clients to take action – 2 out of 10 go on to make an offer with us (20% Conversion Rate!)

The hard truth: Most agents don’t fail for lack of effort or even lack of experience. They fail because they’re not given the system and accountability to succeed. 

We don’t “hope” our agents succeed. We engineer success by design with proven systems, elite training, and a full support structure that keeps you focused on growth.

• Immediate Pipeline – Start strong with 50+ warm leads on day one, so you hit the ground running.
• High-Intent Leads – Company-procured opportunities, including our exclusive Zillow Flex Partnership, delivering motivated buyers directly to your pipeline every month.
• Onboarding Training: Your First 30 Days

We accelerate your launch with focused, practical training that gets you producing fast.

• One-Week Crash Course – Everything you need to hit the ground running.
• 3x/Week Live Training – Intensive sessions to build confidence and sharpen skills.
• Scripts That Convert – Learn proven conversations that create clients.
• Objection Handling – Anticipate and overcome challenges with ease.
• Personal Development & Mindset – Build the habits, focus, and discipline of top producers.

Ongoing Elite Training: What Matters Most

Our commitment doesn’t stop after onboarding — we train and mentor continuously so you stay ahead in today’s market.

• Market-Driven Mastery – Weekly live deep dives into housing trends, pricing shifts, inventory changes, and buyer/seller behavior.
• Daily Mentorship – Real-time feedback from experienced mentors and leaders.
• Advanced Sales Skills – Ongoing roleplay, objection mastery, and conversion strategies.
• Business Growth Coaching – Learn how to scale, systematize, and grow your real estate business long-term.
• Mindset & Leadership Development – Continuous focus on personal growth, resilience, and leadership so you rise to the top.
• Real-time feedback and coaching to sharpen your skills and keep you accountable.
• Full Support Team – ISAs, TCs, Mentors, and a Broker all working with you, so you can focus on what matters most: closing deals and scaling your business.

If you’re an experienced agent who knows you’re capable of more but hasn’t had the launchpad to prove it — this is it.

• Stop collecting leads. Start leading closings. Apply today.

Expectations & Commitments

• One week onboarding
• 90 days of immersive training  
• 7, 30, and 45-day performance assessments 
• Receptive to the opportunity to be coached and consult with our experienced team leaders
• Make a commitment to attend our weekly sales meetings and a 3-day training schedule, enhancing your skills and knowledge every week from 9:30 am to 10:30 am
• 1-year term with this position once completely trained
• Good standing license

$100,000 at-plan commission

• Abide by the Realtors’ Code of Ethics
• Close 18 + transactions in the year (12 months)
• Be responsive and flexible to the client's needs and their schedule
• Be able to meet clients for home tours within 60 minutes if requested, as necessary
• Follow up and nurture clients
• Work with the Support Team (Team Lead, ISA, TC, etc.)
• Conduct market analyses
• Negotiate offers and contingencies
• Attend property inspections
• Attend closings
• Attend final walkthroughs
• Attend 1:1 coaching, sales, and training meetings

• License required
• Full-time agent
• Flexible schedule; be willing to work weekends
• Must work well under pressure and with critical time frames
• Demonstrate good judgment and reasoning in handling daily activities
• Ability to set priorities
• Team oriented
• Willingness to be coached and be held accountable
• Excellent communication skills

The Mercy Lugo-Struthers Team, part of Casals, Realtors, is a prominent real estate team serving Northern Virginia, including Fairfax, Prince William, Stafford, and Fredericksburg for 17 years. Led by a dedicated leadership group, they empower a select group of agents for financial success. They prioritize agent support, empathize with challenges, and offer a collaborative approach to run a successful real estate business. This commitment has led to a results-oriented team of licensed agents with a resilient mindset. Moving forward, they aim to revitalize their business, increase production, and foster a culture of accountability within a supportive team environment.