Purpose of Role The Regional Sales Manager (RSM) is responsible for driving revenue growth across both direct and channel sales within an assigned multi-state territory. The RSM cultivates relationships with end-users and partners to promote the Tait product portfolio, develops pursuit strategies, supports system integrators and dealers, and meets annual sales targets. This role requires consultative solution-selling expertise and a strong understanding of the public safety, utilities, and critical communications verticals. The RSM role reports to TAM's National Sales Director-USA. Scope of the Role Lead business development efforts across assigned verticals, including public safety, utilities, and transportation. Manage relationships with key accounts and channel partners to ensure alignment with Tait's go-to-market strategy. Act as a trusted advisor to customer stakeholders, understanding operational and technical needs. Support all routes to market: Tait Direct, Authorized Dealers, System Integrators, and Distributors. Identify, qualify, and pursue new business opportunities, including RFPs, competitive displacements, and strategic expansions. Conduct territory planning and account segmentation aligned with Tait's growth objectives. Deliver professional presentations and product demonstrations to customers and partners. Coordinate cross-functional resources, including marketing, sales engineering, services, and operations, to ensure customer success. Maintain high standards of customer and partner satisfaction. Forecast, track, and report pipeline development, sales performance, and competitive positioning. Meet or exceed assigned orders and margin targets. Represent Tait at trade shows, conferences, and industry events. Serve as the voice of the customer to internal product and engineering teams. Performance Measurements Sales quota attainment and revenue growth within the assigned region. Increase in deal registrations and qualified pipeline opportunities. Expansion of Tait brand awareness and market penetration. Partner enablement activity (training, co-marketing, certifications). Timely and accurate CRM updates and reporting. Customer and channel partner satisfaction ratings. Specific Expertise 10+ years of proven success in outside sales, with a minimum of 5 years' experience in Land, Mobile, Radio, or directly related technology. Experience selling and interacting with partners and end-user customers. Strong skills in communication, presentation, and business acumen. Expertise in the sales process, territory management, and building strategic relationships in a diverse customer base across a large territory while contributing to product and service development, accurate forecasting, and achieving sales targets. Must be an aggressive self-starter with the ability to articulate Tait's product and business strategies and create the demand to grow the Tait brand. Minimum 8 -10 years of customer direct and channel sales experience in technology sales. Skilled in the use of CRM. Up to 70% travel.

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