Regional Sales Manager (DSD)
New Today
Celsius, based in Boca Raton, FL, is a global consumer packaged goods company with a proprietary, clinically proven formula for its master brand CELSIUS®, a lifestyle energy drink brand born in fitness and a pioneer in the rapidly growing energy category. Celsius Holdings, Inc. also includes Alani Nu, a premium active nutrition and better-for-you brand, further expanding our reach across the health and wellness space.
At Celsius, we pride ourselves in providing our employees with a culture and atmosphere of inclusiveness that challenges individuals to be thought leaders, innovators, and game changers—as every employee is an owner of the CELSIUS® brand upon joining the organization.
Ready to energize your career? Join a team that’s pushing boundaries and redefining what it means to LIVE FIT.
Field-Based: Located in South Carolina; role requires presence in assigned market
This is a driving position. A valid U.S. Driver’s License required; applicants must pass an MVR (Motor Vehicle Record) screening.
People Management Responsibilities: Yes
Role Type: Full-Time
Salary Range: $80k-$90k, plus bonus and incentives
Position Overview As the Regional Sales Manager, you’ll be the driving force behind distributor partnerships and field team leadership across your assigned territory. This is your opportunity to shape retail execution, accelerate sales growth, and scale the CELSIUS® brand through a deep understanding of route-to-market strategies, especially Direct Store Delivery (DSD).
You’ll bring a proven track record in sales management, distributor engagement, and team leadership—paired with a passion for energy beverages and high-performance brands.
Requirements
Experience: 6+ years in sales and people management within the beverage or consumer packaged goods (CPG) industry
Education: Bachelor’s degree in Business, Marketing, or related field
Strong communication and stakeholder engagement skills
Experience with DSD networks and distributor performance management
Proficiency with Excel, CRM platforms, and sales analytics tools
Knowledge of retail execution, merchandising, and market activation strategies
Willingness to travel extensively across the assigned territory
Valid U.S. driver’s license; clean driving record required
Key Responsibilities Lead and manage a field sales team and DSD distributor network to drive case sales and brand visibility
Develop and execute regional business plans in alignment with national goals
Foster distributor accountability through performance metrics, sales targets, and territory reviews
Deliver strategic presentations to key accounts and regional customers
Conduct market surveys to assess product performance and competitive landscape
Collaborate with field marketing to execute events and brand activations
Resolve escalated customer concerns and maintain high service standards
Analyze sales data and prepare reports, forecasts, and performance dashboards for leadership
Oversee new hire onboarding, training, and performance development for team members
Support innovation launches with targeted forecasting and retail support
Manage budget planning, program execution, and administrative compliance
Benefits
Comprehensive Medical, Dental & Vision benefits
Long- and short-term disability
Life insurance
10 Vacation days per year subject to accrual policy
11 Company paid holidays
401(k) with Company match
Identity theft and legal services
The base pay range for this position is for a successful candidate within the state listed. The successful candidate’s actual pay will be based on multiple factors, such as work location, job-related knowledge, skills, qualifications, and experience. Celsius is a total rewards company. This position may be eligible for other compensation, including bonuses and Restricted Stock Units (subject to company plans).
Celsius Holdings, Inc. celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. We believe strongly in fostering a safe, fair and respectful work environment. If you need assistance and/or a reasonable accommodation due to a disability during the application process, please reach out to careers@celsius.com.
The above information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.
- Location:
- Us
- Job Type:
- FullTime