ASCO Equipment has career opportunities for a Sales Representative in the Midland, Texas Rental Department. The Rental Sales Representative will be responsible for obtaining and building relationships with customers and meeting their equipment needs, while also offering our additional services. The Rental Sales Representative needs to be an ambitious self-starter with a desire for providing solutions in demanding circumstances. The Rental Sales Representative’s primary focus is to proactively increase revenue through exceptional customer service. They will seek out new markets and optimize opportunities to increase profitability aligning with ASCO’s continuous growth plan. RESPONSIBILITIES: Establish new business opportunities through sales calls within branch territory. Manage pre-planning, post call notes and follow-up actions using CRM tool. Educate customers on equipment through product presentations/demos. Provide problem resolution, and follow-through to address customers needs. Adhere to all safety rules and completing safety training as required. Represent ASCO in a positive and professional manner at all times. Requirements Bachelor's degree or equivalent experience. Proven sales ability and excellent customer relationship skills. Ability to write and speak effectively to individuals and groups. Strong planning, problem-solving and negotiation and organizational skills. Knowledge of construction or heavy equipment preferred. Solid computer skills and knowledge of general business software and G-suite platform. Valid driver's license with acceptable driving record. Benefits Why Join Team ASCO? Compensation & Benefits: Guaranteed base salary + uncapped commissions Company-provided vehicle 100% paid health insurance, 401(k) + profit sharing, and paid holidays Paid Training & Advancement Opportunities Unique Perks: ASCO Children’s Education Program: Financial assistance for employees' children pursuing higher education Our Core Values: Honor God Develop People Pursue Excellence Grow Profitably Be Part of Something Bigger At ASCO, we’re not just servicing equipment – we’re offering a career with a company that puts people first. Our vision is simple: To be a blessing to those we serve. If you’re a results-driven professional with a passion for solving challenges, we want you on our team. ASCO Equipment, Inc. is an Equal Opportunity Employer of women, minorities, protected veterans, and individuals with disabilities.