Company Overview: A global leader in industrial automation, known for delivering innovative and energy-efficient solutions that drive smart manufacturing. They offer a full range of automation products—including PLCs, motion control, drives, HMIs, sensors, and robotics—serving a wide range of industries. Position Summary: We’re looking for a motivated Sales Engineer  to lead direct business development efforts for automation products. In this role, you’ll identify and engage new customers, manage key accounts, and work closely with internal teams to support customer success and revenue growth. Identify and pursue new customer segments for automation products Conduct outreach and establish contact with engineering and commercial decision-makers Manage and grow key accounts, serving as the main point of contact Understand customer product roadmaps to identify sales opportunities Collaborate with internal product and engineering teams to support new product promotion Maintain accurate reporting and CRM updates Meet sales targets and support forecasting for assigned accounts Qualifications: Bachelor's degree in Electrical Engineering or related field (required) 5+ years of experience selling industrial automation products (e.g., VFDs, PLCs, HMIs, motors, servos) Experience selling into industries like Food & Beverage, other manufacturing, logistics, HVACR, or pumping Proven ability to develop account strategies and grow customer relationships Willing and able to travel approximately 50% of the time, including domestic and international trips Strong communication and presentation skills Self-starter with strong time management and minimal need for supervision Proficiency in Microsoft Office tools (PowerPoint, Excel, Word) Fluent in Mandarin is a plus