Overview

Salary Range: $85,000.00 - $110,000.00 / Annual

Harley-Davidson Dealership | Virginia

We are seeking a highly motivated and experienced Sales Manager to join our Harley-Davidson dealership in Virginia. This confidential opportunity is ideal for a professional with proven leadership skills who wants to grow, lead a dynamic team, and contribute to the continued success of an iconic brand.

Role Overview

The Sales Manager will oversee the motorcycle sales department and serve as a bridge between Sales, Service, and Finance. This individual will be responsible for team development, structured training, and ensuring that the dealership delivers an exceptional customer experience aligned with the Harley-Davidson lifestyle.

Key Responsibilities Lead, train, and motivate a high-performing sales team.

Implement and manage a structured training program to strengthen lead follow-up, closing skills, and customer engagement.

Ensure timely and effective CRM/lead management processes.

Collaborate closely with the Service and Finance departments to streamline operations and improve customer satisfaction.

Drive sales performance through clear goal setting, accountability, and process management.

Maintain a fast-paced, team-oriented culture with a focus on customer passion and dealership growth. Qualifications Demonstrated success in sales management within powersports, automotive, or a related retail environment.

Strong understanding of dealership operations: Sales, Service, and Finance.

Experience developing and executing training programs.

Excellent communication, leadership, and organizational skills.

Ability to thrive in a fast-paced, performance-driven environment.

Passion for motorcycles and the Harley-Davidson lifestyle strongly preferred. Compensation & Opportunity $85,000.00 – $110,000.00

Opportunity for advancement and long-term growth within a respected dealership.

Confidential inquiries and applications will be handled with discretion.