Sr Manager of Sales, Field Sales Job Description

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Title: Sr Manager of Field Sales North

Location : Remote/Within Regional Territory (New England, NY, NJ, DE. PA, MD, DC, VA, Wv, OH, IN, MI)

Travel Required: 60%

Company: Reed’s Inc.® is an innovative company and category leader that provides the world with high quality, premium and naturally bold™ better-for-you beverages. Established in 1989, Reed's Inc.® is a leader in craft beverages under the Reed’s®, Virgil’s® and Flying Cauldron™ brand names. The company’s beverages are now sold in over 40,000 stores nationwide.

Job Summary :

The Sr Sales Manager – Field Sales will lead and grow our presence across their region. In this role they oversee all field sales activities in the territory, manage a team of field sales representatives and are responsible for driving revenue, market penetration and retail execution. The Sr Sales Manager serves as the strategic lead for the region, working closely with distributor partners, retail accounts and cross-functional teams to deliver against sales targets.

Responsibilities:

Lead, coach and develop a high-performing team of regional and field sales representatives Own the regional sales strategy and execution to meet and exceed revenue and distribution goals. Manage and grow relationships with key distributors, retailers and independent accounts. Partner with Finance to execute field programs, promotions and in-store activation. Track performance through KPIs and sales analytics; provide regular reporting and insights to leadership Collaborate with Operations to forecast demand, manage inventory and ensure supply alignment Maintain deep knowledge of the competitive landscape, market trends and customer behavior within the region.

Qualifications Bachelor’s degree in Business, Marketing or a related field 7-10 years of progressive sales experience in CPG, beverage, or related industry Proven success in managing multi-state territories and leading sales teams Deep understanding of distributor networks, retail dynamics and field execution Strong analytical, communication and negotiation skills