At CVS Health, we're building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.
As the nation's leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues - caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.
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This is an individual contributory role
Overview
At Aetna International, part of Aetna® a CVS Health company, we are transforming global health care through innovation, collaboration, and customer-centric solutions. As a Senior Manager, Marketing Communications you will lead the development of strategic marketing initiatives and empower our sales teams with the tools, content, and insights they need to succeed. You'll also play a critical role in shaping our value story, supporting plan sponsor communications, and driving producer engagement across key markets. This role is best suited for someone highly collaborative in nature, who is accustomed to and enjoys supporting large, multi-faceted projects and has a deep knowledge of B2B communication strategy development and execution.
What You'll Do
Marketing Communications
Lead the development and execution of integrated marketing campaigns
Plan, create and edit marketing and communications materials while strictly adhering to Aetna Brand Standards with limited direction or supervision. (e.g., campaigns, marketing materials, PowerPoint presentations, web content, talk tracks, events, meetings) ensuring consistent brand messaging and visual identity across all touchpoints
Collaborate with internal stakeholders, graphic designer, and internal communication agency to deliver high-quality creative assets and campaign execution.
Sales Enablement & Strategic Support
Value story: Own the creation and evolution of Aetna International's value story assets, including the core presentation, modular content, and supporting training materials.
Industry verticals: Manage and maintain materials associated with our niche industry verticals including presentations, cover letters and web content
Sales pitches and customer presentations: Collaborate with Segment Leaders and Account Executives on customized finalist presentations for high-value and target customers for new business or renewing business opportunities. As needed, partner with sales support team to enhance database of RFP responses.
Customer communications: Create and manage plan sponsor-specific communications such as letters and emails related to network changes, formulary updates, and other service enhancements.
New product launches: Ensure new product information is integrated into sales assets as they launch and, as needed, support colleagues with the development of B2B materials associated with new product launches. Collaborate on go-to-market strategies to refine messaging, positioning, and sales enablement initiatives.
Producer Engagement
Create materials for broker meetings such as Producer COE sessions, leadership roundtables, and other strategic engagements with broker firms as well as annual producer incentive programs
Develop and deliver targeted broker communications, including the monthly Producer Topic of the Month series and other enablement materials.
As needed, lead planning, logistics, and execution of large-scale producer events, including the bi-annual Producer Forum.
Minimum Requirements
7+ years of experience in marketing communications and/or sales enablement, preferably in health care, insurance, or a B2B environment.
Proven success in developing integrated campaigns, sales enablement programs, and customer-facing communications.
Excellent communication skills; ability to strategically tailor written, visual, or verbal messages for internal and external stakeholders and leaders
Strong storytelling skills and proficiency in PowerPoint, with the ability to quickly create, format, and edit visually appealing presentations
Strong time management, project management and organizational skills necessary to meet deadlines.
Experience working in a matrixed organization with various stakeholders; ability to speak with all levels of the business.
Adept at collaboration and teamwork
Preferred Requirements
Prior Salesforce experience
Prior Marketing Cloud experience
Education
Bachelor's degree in marketing, Communications, Business, or a related field
Pay Range
The typical pay range for this role is:
$67,900.00 - $199,144.00
This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company's equity award program.
Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.
Great benefits for great people
We take pride in our comprehensive and competitive mix of pay and benefits - investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include:
Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan .
No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.
Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.
For more information, visit https://jobs.cvshealth.com/us/en/benefits
We anticipate the application window for this opening will close on: 09/27/2025
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.
We are an equal opportunity and affirmative action employer. We do not discriminate in recruiting, hiring, promotion, or any other personnel action based on race, ethnicity, color, national origin, sex/gender, sexual orientation, gender identity or expression, religion, age, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.