Overview This role requires the ability to work lawfully in the U.S. without employment-based immigration sponsorship, now or in the future.
WE ARE OPEN TO THIS POSITION SITTING ANYWHERE IN THE FOOTPRINT
Spectrum Reach, the advertising sales business of Charter Communications, Inc. (NASDAQ:CHTR), provides custom advertising solutions for local, regional and national clients. Operating in 36 states and 91 markets, Spectrum Reach creates scalable advertising and marketing services driven by aggregated and de-identified data insights and award-winning creative services. Spectrum Reach helps businesses of all sizes reach anyone, anywhere, on any screen. Additional information about Spectrum Reach can be found at Spectrum Reachs website.
Summary The Sr Manager of Sales Activation will focus on driving adoption across a portfolio of projects and initiatives with enterprise-wide impact. This role sits within Spectrum Reachs Transformation Management Organization (TMO) and partners within the TMO and cross-functionally to drive the development and execution of go-to-market activation plans. This role will own ensuring projects and initiatives are adopted by Sales, Sales Ops, and other teams through an expert ability to craft activation plans, which include beta/enterprise scale design, communication and training plans, KPI monitoring, collection and analysis of project feedback, and executive stakeholder communication. The Sr Manager will be highly organized, articulate, resourceful, proactive, and self-sufficient in leading activation plans to successful completion. Projects will span all growth verticals of the organization, so the Sr Manager must quickly learn and master new products and processes, as well as apply critical thinking skills to find solutions and best paths forward.
Duties & Responsibilities
Actively and consistently lead efforts to ensure the adoption of projects and initiatives within the TMO.
Collaborate with the Growth team to evaluate upcoming initiatives slated for future Activation.
Consult TMO Intake, scorecard, and delivery processes to inform GTM activation plan.
Define activation rollout plans based on project KPIs, audiences, messages, tools, beta and enterprise timeline, and support needs. Identify client criteria, sales positioning, beta markets, timelines, long-term business owners. Consult on workflow from Customer Experience team.
Align activation plans with Growth, stakeholders, Marketing, Sales, SR Learning
Conduct activation previews with leadership. Consult leadership councils, Spectrum Innovators, and Customer Experience project representatives.
Resource and/or create tools, messaging, training and support materials with cross-functional partners.
Create toolkits, playbooks, and tip-sheets to aid adoption.
Launch betas. Collect and synthesize 360 feedback to inform critical go/no-go decisioning on Enterprise Launch.
Launch enterprise projects, monitor project KPIs and scorecards. Serve as project SME through Activation.
Use excellent communication and critical thinking to transition project to business-as-usual support.
Use excellent organization and time-management skills to work across multiple projects and hit deadlines.
High executive presence. Provide project read-outs for senior leadership.
Stay curious and knowledgeable about the Advertising industry, trends, and competitive media.
Qualifications Highly effective communication and presentation skills.
Highly resourceful, proactive, and solution-focused.
Ability to fully own and deliver multiple concurrent activation projects on deadline.
Expertly organized with high attention to detail.
Demonstrate the ability to work cross-functionally to develop effective solutions, processes and workflow implementations in support of multiscreen advertising solutions.
Must be a proactive and constant learner with regards to advanced advertising, multiscreen solutions. History of keeping in front of the ever-changing advertising landscape.
Ability to analyze and interpret data, in order to provide critical insight to leadership.
Knowledge of cable and telecommunications products and services.
Willingness and ability to travel as required up to 20%.
Valid drivers license, satisfactory driving record within Company required standards, and auto insurance.
Ability to communicate with all levels of management and company personnel
Lead multiple projects and tasks
Communicate orally and in writing in a clear and straightforward manner
Make decisions and solve problems while working under pressure
Prioritize and organize effectively
Show judgment and initiative and to accomplish job duties
Maintain confidentiality
Use personal computer and software applications (i.e. word processing, spreadsheet, etc.)
Education & Experience Bachelors degree in business, advertising, marketing or related field preferred
Advertising sales, sales ops, ad ops, or consulting 5+ years experience. Experience influencing groups to adopt new products, workflows, or solutions.
Project management or consulting experience preferred.
Advertising sales, sales ops, ad ops, or consulting 10+ years experience. Experience influencing large or enterprise-wide groups to adopt new products, workflows, or solutions. Experience influencing senior leadership projects with high levels of accountability.
Base pay: The base pay for this position generally is between 107,760.00 and 191,280.00. Actual compensation offered will consider skills, qualifications, experience, and location. We comply with local wage minimums and some positions may be eligible for additional incentive-based compensation such as bonuses.
Get to Know Us: Charter Communications is known in the United States by our Spectrum brands. When you join us, youre joining a strong community of 95,000 employees serving more than 31 million customers in 41 states. Watch this video to learn more.
Who You Are Matters Here Were committed to growing a workforce that reflects our communities, and providing equal opportunities for employment and advancement. EOE, including disability/vets. Learn about our inclusive culture.
The above describes the job opening and its essential responsibilities and qualifications. This description does not imply that the organization is committed to any specific schedule or work location beyond what is stated.
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