Job Overview

As a Sr. Sales Content Writer, you'll create high-impact, sales-focused content that helps our Sales and SDR teams drive new pipeline, accelerate deals, and grow revenue with existing customers. You'll work closely with Product Marketing, Demand Generation, and Sales Enablement to develop messaging and assets tailored to specific buyer personas - from CHRO and CIO decision-makers to talent acquisition leaders - and different stages of the customer journey. This role sits at the intersection of marketing and sales, blending sharp writing skills with a deep understanding of what moves buyers to act. You'll own projects end-to-end, collaborate cross-functionally, and help ensure our revenue teams are equipped with compelling, relevant, and conversion-focused content.

As a Sr. Sales Content Writer, you'll join the award-winning iCIMS Creative Studio, where designers, writers, strategists and operations experts collaborate to push each other creatively and achieve strategic business outcomes together. In this supportive community, laughing and high fives are as integral as hard work and creativity. What's more, you'll enjoy the support of an operations team that will protect your time and ensure you have the resources you need to deliver excellent work.

About Us

When you join iCIMS, you join the team helping global companies transform business and the world through the power of talent. Our customers do amazing things: design rocket ships, create vaccines, deliver consumer goods globally, overnight, with a smile. As the Talent Cloud company, we empower these organizations to attract, engage, hire, and advance the right talent. We're passionate about helping companies build a diverse, winning workforce and about building our home team. We're dedicated to fostering an inclusive, purpose-driven, and innovative work environment where everyone belongs.

Responsibilities

Partner with Sales, SDR, and Marketing teams to create content that supports prospecting, deal acceleration, and customer expansion

Develop and maintain the Sales messaging deck, delivering quarterly refreshes to ensure relevance and alignment with market trends

Write weekly demand generation-oriented email templates for Sales and BDR outreach, including 2 per month targeting the talent acquisition audience and 2 per month targeting the CIO/CFO audience

Produce original customer cross-sell assets and supporting email blasts in partnership with the Demand Generation team

Create business value assets such as iCIMS Customer KPIs, ROI calculators, and proof points to strengthen value-based selling

Develop and distribute a weekly email to Sales highlighting impactful content and upcoming Marketing initiatives

Drive sales enablement and adoption of Marketing content and tools, ensuring reps understand how and when to use assets effectively

Create persona-driven assets for executive buyers (e.g., CIO, CFO), tailored for mid- and late-stage opportunities

Develop content kits for specific campaigns, verticals, or product launches, ensuring sales teams have ready-to-use outreach materials

Collaborate with Product Marketing to ensure consistency with messaging and brand guidelines

Monitor and report on sales content usage and performance, making data-driven recommendations for optimization

Optimize content for Sales/field usage, incorporating feedback from Sales and tracking performance

Manage multiple content projects at once, meeting deadlines and adapting priorities as needed

Qualifications

3-6 years of experience in B2B content marketing, copywriting, or sales enablement (SaaS or technology preferred)

Proven ability to create compelling, conversion-focused content for sales teams

Strong understanding of B2B buyer personas, sales cycles, and demand generation tactics

Excellent writing, editing, and storytelling skills with a focus on clarity and persuasion

Experience collaborating with cross-functional teams and incorporating feedback quickly

Current SEO and content marketing knowledge

Proficiency with Microsoft Word, PowerPoint and Excel required

Preferred

Familiarity with sales engagement tools (e.g., Outreach, Salesloft) a plus

SharePoint, WordPress, or Highspot experience a plus

Proficiency in Adobe Creative Suite a plus

Experience with Wrike or similar project management system a plus

EEO Statement

iCIMS is a place where everyone belongs. We celebrate diversity and are committed to creating an inclusive environment for all employees. Our approach helps us to build a winning team that represents a variety of backgrounds, perspectives, and abilities. So, regardless of how your diversity expresses itself, you can find a home here at iCIMS. We are proud to be an equal opportunity and affirmative action employer. We prohibit discrimination and harassment of any kind based on race, color, religion, national origin, sex (including pregnancy), sexual orientation, gender identity, gender expression, age, veteran status, genetic information, disability, or other applicable legally protected characteristics. If you'd like to view a copy of the company's affirmative action plan or policy statement and/or if you would like to request an accommodation due to a disability, please contact us at careers@icims.com .

Compensation and Benefits

We accept applications for this position on an ongoing basis until the position is filled. Applications will be reviewed as they are received, and qualified candidates may be contacted throughout the posting period.

The anticipated base pay range for this position is $70,000-$85,000.00 annually. Final compensation will be based on factors such as relevant experience, skills, education, internal equity, and market data. This range aligns with our commitment to equitable and transparent compensation practices, as required by applicable law.

Competitive health and wellness benefits include medical, dental, vision, 401(k), dependent care, short term and long-term disability, life and AD&D insurance, bonding and parental leave, mindfulness resources, an open vacation policy, sick days, paid holidays, quiet hours each workday, and tuition reimbursement. Benefits and eligibility may vary by location, role, and tenure. Learn more here:

In Summary: As a Sr. Sales Content Writer, you'll create high-impact, sales-focused content that helps our Sales and SDR teams drive new pipeline, accelerate deals, and grow revenue with existing customers . This role sits at the intersection of marketing and sales, blending sharp writing skills with a deep understanding of what moves buyers to act . iCIMS is committed to creating an inclusive environment for all employees .

En Español: Como escritor de contenidos de ventas senior, creará contenido de alto impacto y centrado en las ventas que ayudará a nuestros equipos de Ventas y SDR a impulsar nuevas tuberías, acelerar acuerdos y aumentar los ingresos con clientes existentes. Trabajará estrechamente con Product Marketing, Demand Generation y Sales Enablement para desarrollar mensajería y activos adaptados a personas específicas de compradores - desde CHRO y CIO tomadores de decisiones hasta líderes de adquisición de talento - y diferentes etapas del viaje del cliente. Este papel se encuentra en la intersección entre marketing y ventas, mezclando habilidades de escritura nítidas con una comprensión profunda de lo que mueve a los compradores a actuar. Nuestros clientes hacen cosas increíbles: diseñar naves cohetes, crear vacunas, entregar bienes de consumo a nivel mundial durante la noche con una sonrisa. Como empresa Talent Cloud, empoderamos a estas organizaciones para atraer, involucrar, contratar y promover el talento adecuado. Nos apasiona ayudar a las empresas a construir una fuerza laboral diversa y ganadora y construir nuestro equipo en casa. Estamos dedicados a fomentar un entorno de trabajo inclusivo, orientado al propósito e innovador donde todos pertenezcan. Responsabilidades Colaborar con equipos de ventas, SDR y marketing para crear contenido que apoye la prospección, aceleración de las transacciones y expansión del cliente Desarrollar y mantener el paquete de mensajería de Ventas, entregando actualizaciones trimestrales para garantizar su relevancia y alineación con las tendencias del mercado Escribir plantillas semanales de correo electrónico orientadas a la generación de demanda para ventas y divulgación BDR, incluyendo 2 mensuales dirigidas al público de adquisición de talentos y 2 mensuales dirigidos al público CIO/CFO Producir activos originales de comercialización cruzada de clientes y soportar explosiones de uso del correo electrónico en asociación con el equipo de venta de Demand Generation. Celebramos la diversidad y estamos comprometidos a crear un entorno inclusivo para todos los empleados. Nuestro enfoque nos ayuda a construir un equipo ganador que represente una variedad de antecedentes, perspectivas y habilidades. Por lo tanto, independientemente de cómo se exprese su diversidad, puede encontrar un hogar aquí en iCIMS. Nos sentimos orgullosos de ser un empleador de igualdad de oportunidades y acción afirmativa. Prohibimos discriminación y acoso de cualquier tipo basado en raza, color, religión, origen nacional, sexo (incluyendo embarazo), orientación sexual, identidad de género, expresión de genero, edad, estatus veterano, información genética, discapacidad u otras características legalmente protegidas aplicables. Si desea ver un plan de acción afirmativa o declaración de política de publicación de la empresa y/o si desea solicitar un alojamiento debido a una incapacidad, póngase en contacto con nosotros. Los beneficios competitivos de salud y bienestar incluyen atención médica, odontológica, visión, 401 (k), cuidado dependiente, discapacidad a corto plazo y a largo plazo, seguro de vida y AD&D, licencia parental, recursos para la atención plena, una política de vacaciones abiertas, días enfermos, feriados pagados, horas tranquilas cada día laboral y reembolso de las matrículas.