Job Summary: The West Coast Sales and BD Associate will support Whishas Senior West Coast Sales and BD Manager with vendor and customer relationships, cultivating long-lasting partnerships, executing sales plans, and growing revenue opportunities. The West Coast BD Associate will establish and manage partnerships with regional coffee roasters and grocery customers.Responsibilities: Build and strengthen relationships with coffee roasters and grocery customers. Know the product offerings and general company history of each roaster. Collaborate with Whishas Senior West Coast Sales & BD Manager and execute sales initiatives. Present and unlock business opportunities for both our roaster and customer partners. Schedule and lead meetings with roasters and customers in-person, on phone calls, and virtually (Google Meet, Teams, Zoom, etc.). Understand how distributors, coffee roasters, and grocery stores operate their respective businesses. Visit stores in-person, and provide in-store support as needed for resets and specific sales initiatives. Provide administrative support for roaster and customer onboarding, sales initiatives, and marketing submissions. Represent Whisha in a professional manner and create a positive brand experience for its partners. Manage and respond to a high-volume of emails from Whisha teammates, coffee roasters, and customers. Create and utilize data sets.Measurable Objectives: Become a specialty coffee expert with a focus on local and craft. Onboard new roasters, and regularly meet with all active roasters. Provide clear and timely communication to Whisha staff, coffee roasters, and customers. Increase same-store sales through enhanced schematic optimization, winning business with current roasters, and developing strong partnerships. Conduct and review quarterly sales goals and progress reports. Manage pricing decisions and implementation.Required Skills & Abilities: Excellent interpersonal and customer service skills. Ability to work independently and solve problems proactively. Ability to achieve results in a fast-paced environment. Proficient with technology including Microsoft Excel and PowerPoint, Gmail, Google Workspace, and Slack. Excellent organizational skills and attention to detail.Physical Requirements: Must be willing to travel on a regular basis; overnight trips will be required. Must have a working vehicle. Must be in-office five days per week (Greenbrae, CA) for the first 90 days of training; hybrid-remote flexibility thereafter recblid bt49kxjv3op7lvc0hdm3qvr0egd4mk