Sales Development Advertising Strategist

The Sales Development Advertising Strategist is an outward, forward thinking partner to Comcast Advertising Sales. Responsible for acting as an internal business consultant, providing analysis of sales performance to identify gaps between core competency models for specific roles and actual performance. By partnering with Advertising Account Executives, the Advertising Strategist will help determine the appropriate strategy, value proposition, and solution to solve the client's needs/objectives/goals as.

Job Description

• Develop and support addressable advertising strategies using Comcast's deterministic data to deliver household-level targeting across linear and digital platforms, aligning media plans with precise audience segments and client KPIs.
• Integrate programmatic strategy into client proposals by leveraging demand-side platforms (DSPs), automated media buying, and audience-based targeting to drive scalable and measurable outcomes.
• Conduct proactive industry trend analysis to identify both 1:1 and 1-to-many opportunities.
• Collaborate with sales and leadership on market intelligence and points of view (POVs) to support Effectv's strategic positioning.
• Partner with Data Insights & Innovation and Business Development to support the evolution of new business insights.
• Oversee the kickoff and development of a client's initial campaign strategy, including conducting discovery sessions, designing custom strategic presentations, and collaborating with Centers of Excellence as needed.
• Demonstrate a strong understanding of and ability to speak to multiple Centers of Excellence across media strategy, creative, sponsorships, data, attribution, and audiences within Comcast's advertising portfolio.
• Identify appropriate moments to engage cross-functional partners such as Data Insights & Innovation and Sponsorship Marketing.
• Develop strategic discovery questions to determine client audience goals and value propositions.
• Accompany Account Executives in client-facing presentations and pitches, offering subject matter expertise, insights, and strategic recommendations.
• Evaluate previous campaigns to identify optimization and upsell opportunities, including oversight of Customer Care Reports, Attribution Reports, and Quarterly Business Reviews.
• Consistently exercise independent judgment and discretion in matters of significance.
• Maintain regular, consistent, and punctual attendance. Must be able to work nights, weekends, variable schedules, and overtime as necessary.
• Perform other duties and responsibilities as assigned.

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Support a culture of inclusion in how you work and lead.
• Do what's right for each other, our customers, investors and our communities.

Skills

Account Planning, Advertising, Business Analysis, Client Facing, Collaboration, Strategy Development

Compensation

Primary Location Pay Range: $82,587.92 - $123,881.88

Education

Bachelor's Degree

Certifications

Relevant Work Experience

5-7 Years