Area Director Of Sales

The Area Director Of Sales leads revenue generation and Sales strategy across multiple hotel properties within a designated region. Oversees Sales operations, develops market penetration strategies, and drives performance across a range of diverse markets.

Develops and executes comprehensive Sales strategies across the assigned hotel portfolio to maximize revenue and market share.

Establishes and monitors revenue goals, occupancy targets, and ADR objectives for each property.

Analyzes market trends, competitive landscape, and demand patterns to optimize pricing and positioning strategies.

Leads monthly business reviews and quarterly strategic planning sessions with property management teams.

Oversees Sales teams across 3+ hotel locations, providing coaching, training, and performance management.

Coordinates Sales efforts between properties to maximize group bookings and corporate account opportunities.

Implements standardized Sales processes, reporting systems, and best practices across all assigned locations.

Fosters collaboration and knowledge sharing between property Sales teams.

Identifies and develops new market segments, corporate accounts, and group business opportunities.

Maintains and expands relationships with key clients, travel partners, and industry stakeholders.

Represents the Company at trade shows, networking events, and industry conferences.

Negotiates major group contracts and corporate rate agreements across the portfolio.

Tracks and analyzes Sales performance metrics, including conversion rates, pipeline development, and revenue per available room.

Prepares and presents comprehensive Sales reports to General Managers, Owners, and executive leadership.

Conducts regular agreed upon property visits to assess Sales operations and provide hands-on support.

Implements corrective action plans when properties fall short of performance targets.

Attendance is a key component of this position.

Maintains a professional appearance in accordance with Company standards; wears the appropriate uniform or attire.

Maintains open and effective communication with team members and management.

Attends and participates in team meetings.

Adheres to established safety and emergency procedures and protocols, this includes Company, federal, and state specific regulations and guidelines.

Completes all required Company training/compliance courses as assigned.

Adheres to Company standards and maintains compliance with all policies and procedures.

Performs other related duties and responsibilities as assigned.

Bachelor's degree from an accredited university or equivalent in related field.

A minimum five (5) years of experience in related field required.

A minimum three (3) years of supervisory experience in a multi-property or area leadership role required.

Oversees and coordinates the department's activities, with a focus on supervisory and organizational goals. While a portion of the time may involve performing tasks similar to those of direct reports, the primary responsibilities are related to management and coordination. Analyzes and resolves issues, establishes work methods, ensures regulatory compliance, and maintains productivity. Uses judgment within established procedures and policies to make appropriate decisions and take necessary actions.

Specific supervisory duties include, but are not limited to the following:

Determines and creates policies, procedures, and manuals for direct reports.

Establishes objectives and goals for the team.

Assigns, monitors, and reviews work; evaluates direct report's performance.

Recruits and interviews.

Orientates and trains.

Issues corrective action and makes recommendations for termination.

Investigate and resolve concerns and complaints.

Approves time off requests.

This position requires the capability to understand and follow both oral and written directions, as well as the ability to communicate effectively with others in English and interact successfully with internal and external customers. Proficient in time management; the ability to effectively organize and manage multiple priorities.

Willingness to travel within assigned territory, sometimes including overnight stays.

Comfortable with irregular schedules, ability to work effectively across multiple time zones and markets.

Strategic thinker with proven success in multi-property sales leadership roles.

Strong understanding of hotel revenue management principles and distribution channels.

Proven track record of exceeding revenue goals and managing complex sales portfolios.

Exceptional communication skills.

Emotional intelligence and interpersonal skills, with the ability to build strong working relationships with team members at all levels.

Skilled in building and motivating a team, fostering a collaborative environment and inspiring high performance.

Proven success managing remote teams.

Analytical and problem-solving skills.

Strong focus on accuracy and precision.

Performs well with frequent interruptions and/or distractions.

Understands how to develop and implement business strategies.

Ability to interpret and create policies, procedures, and manuals.

Able to communicate appropriately and effectively with all levels of management and external stakeholders.

Ability to effectively listen, understand, and resolve challenges and concerns from management, team members, and/or customers (internal/external).

Exceptional interpersonal skills to include coaching, counseling, and mentoring.

Able to identify and seize revenue-generating opportunities while effectively managing costs and resources.

Visionary mindset, capable of developing and executing a comprehensive business strategy that aligns with brand identity and exceeds guest expectations.

Knowledge of key industry trends, best practices, regulations, and the current industry landscape.

Proven ability to drive revenue growth, optimize costs, and achieve financial targets.

Able to engage diplomatically and effectively with third party operators and owners, empathizing, and reacting appropriately to partner feedback and helping resolve issues where necessary.

Proficient in negotiations.

Proficient in public speaking.

Ability to adjust effectively to evolving work environments and shifting customer (internal/external) requirements.

Able to maintain a positive and professional working environment.

Fosters a culture of excellence.

Able to work effectively in a culturally diverse environment and support diversity and inclusion within the organization.

Basic math skills.

Proficient in Google Docs/Microsoft Word.

Proficient in Google Sheets/Microsoft Excel.

Proficient in Google Slides/Microsoft PowerPoint.

Proficient in Gmail/Microsoft Outlook.

Proficient in hotel property management systems and sales platforms.

Proficient in Delphi FDC.

30-50% travel required.

Standing: Particularly for sustained periods of time.

Walking: Moving about on foot to accomplish tasks. Specifically, for long distances or moving from one work site to another often.

Pushing: Using upper extremities to press against something with steady force in order to thrust forward, downward, or outward.

Pulling: Using upper extremities to exert force in order to draw, haul, or tug objects in a sustained motion.

Lifting: Raising objects from a lower to a higher position or moving objects horizontally from position-to-position. Specifically, if it occurs to a considerable degree and requires substantial use of upper extremities and back muscles.

Talking: Expressing or exchanging ideas by means of the spoken word. Those activities in which they must convey detailed or important spoken instructions to other workers accurately, loudly, or quickly.

Hearing: Perceiving the nature of sounds at normal speaking levels with or without correction. Ability to receive detailed information through oral communication, and to make the discriminations in sound.

Hands to Fingers: Picking, pinching, typing, or otherwise working, primarily with fingers rather than with the whole hand as in handling.

Repetitive Motion: Substantial movements (motions) of the wrists, hands, and/or fingers.

Close Vision: Clear vision at 20 inches or less. Required to perform an activity such as preparing and analyzing data, transcribing, viewing a computer terminal, extensive reading or visual inspections.

Color Vision: Ability to identify and distinguish colors.

Focus Ability: Ability to adjust the eye to bring an object into sharp focus.

Sedentary Work: Exerting up to 10 pounds of force occasionally and/or a minor amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met.

This job description provides a general overview of the work