Area Sales Director

New Today

Area Sales Director – Fitness & Wellness Industry Core Ventures (Anytime Fitness & StretchLab) Connecticut (New Haven, Hartford, Middlesex, Tolland, Fairfield Counties) & New York (Westchester, Queens) $65,000 – $95,000 + Benefits
Full-Time About Us Core Ventures is one of the fastest-growing franchise operators in the U.S., leading with two powerhouse brands: |Anytime Fitness and StretchLab .
With 20+ locations (and more on the way), we combine the strength of globally recognized fitness brands with the entrepreneurial spirit of independent ownership. We believe in more than workouts — we believe in changing lives through fitness, connection, and community. If you’re a driven leader who thrives in a fast-paced, sales-driven environment, this is your opportunity to grow with a company that’s scaling rapidly. The Role As an Area Sales Director , you’ll oversee 3–6 fitness clubs/studios , coaching and developing your teams to deliver revenue growth, operational excellence, and unforgettable member experiences. You’ll set the tone, drive performance, and be the connector between leadership strategy and in-club execution. This isn’t a desk job — it’s hands-on leadership in a people-first, results-driven business. What You’ll Do Lead Multi-Unit Success :
Drive growth and profitability across multiple locations.
Coach & Develop Leaders :
Mentor GMs and sales teams to consistently hit targets.
Fuel Membership Growth :
Partner with your teams to create and execute winning sales strategies.
Build High-Performing Teams :
Hire, train, and motivate top talent.
Own Operations :
Oversee scheduling, payroll accuracy, and day-to-day execution.
Shape the Culture :
Model a member-first, team-driven, high-energy environment.   What We’re Looking For Proven multi-unit leadership experience in fitness, retail, hospitality, or service-based industries.
A track record of sales growth and team development. Strong communication and people leadership skills. Business acumen with an analytical, data-driven approach . A self-starter who thrives on accountability, adaptability, and results.   Why Join Us? ✅ Career Growth – We’re expanding fast, and we promote from within. Today’s Area Director could be tomorrow’s Regional or Multi-Brand Leader. ✅ Competitive Pay & Benefits – $65K–$95K base, medical/dental/vision, 401(k) with match, PTO, life insurance. ✅ Culture That Cares – We lead with heart and hustle. From charity events to community workouts, you’ll be part of something bigger. ✅ Impact – Your leadership directly transforms lives — members, staff, and your own. Ready to Lead? If you’re a sales-focused leader with a passion for people and growth, we want to hear from you. Apply today and help us continue building the strongest fitness and wellness communities in the country.
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Location:
West Hartford
Job Type:
FullTime

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