Channel Sales Manager (TPM)
New Today
About WhenAt When, were redefining the offboarding experience for employers and employees. Our AI-driven platform helps employers reduce COBRA costs while empowering transitioning employees with tailored healthcare, financial, and career resources. We partner with brokers, consultants, associations, and HR platforms to expand our reach, and were growing fast.Role OverviewWe are seeking an experienced Channel Sales Manager to lead and expand our TPA and COBRA Administrator partnerships. This role is ideal for a driven, strategic professional who excels at building deep partner relationships, driving revenue through channel programs, and navigating the HR/benefits ecosystem.You will be responsible for identifying, developing, and managing channel partnerships with third-party administrators (TPAs) and COBRA administration providers to accelerate Whens market penetration.Key Responsibilities:Identify and recruit strategic TPA and COBRA Administrator partners to drive revenue growthDevelop and execute a channel sales strategy that aligns with company goalsManage the full partner lifecycle: onboarding, training, joint marketing, and pipeline developmentCollaborate with internal teams (Sales, Marketing, Product) to enable partner successNegotiate partnership agreements and performance targetsTrack and report on partner pipeline, deal activity, and revenue impactRepresent When at industry and partner-facing events to strengthen relationships and brand presenceQualifications:5+ years of experience in channel sales, partnerships, or business development in HR Tech, Benefits Administration, or Insurtech is requiredProven success driving revenue through mid to large size TPAs, PEO, or COBRA administration partnershipsSolid understanding of employee benefits, COBRA administration and HR technology ecosystems.Strong relationship-building and negotiation skills with executive stakeholdersSelf-starter who thrives in a fast-paced startup or early stage company environmentExcellent communication and presentation skills; comfortable with partner-facing sales conversationsExperience with Hubspot, Salesforce or similar CRM to manage pipelineTravel Requirement: Approximately 20-30% depending on business needWhy Join When?Be part of a mission-driven company redefining workforce transitions.Opportunity to own a key channel in a fast-growing SaaS/Insurtech company.Collaborative, high-growth culture where your work drives immediate impact.Competitive compensation package with base + variable + equity potential. We pay 100% of your health insurance!
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- Location:
- Chicago, IL, United States