Director of Group Sales

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Introducing The Shelborne by Proper, a holistic restoration of the iconic Miami beachfront hotel. This extensive renovation preserves the landmark's 1940 art deco distinction and authentic charm while modernizing interiors from top to bottom - all embracing the rich heritage originally crafted by Morris Lapidus and Igor Polevitzky, two of the most celebrated Art Deco architects of the mid-twentieth century.
The Shelborne introduces four vibrant new food & beverage destinations to the neighborhood, each suited for warm weather dining, with an all-day signature restaurant, a lobby bar-lounge, and curated cafe. Resort amenities include a spacious pool and lush garden lounge, indoor-outdoor cabanas, sundeck terrace, state-of-the-art fitness center, dedicated access to a private beach club, and more than 15,000 square feet of indoor-outdoor meeting & event space.
Position Overview
We are seeking a strategic, results-oriented Director of Group Sales to lead group business development. This individual will be responsible for driving group room revenue across corporate, creative, and cultural segments-developing thoughtful strategies, forging key relationships, and turning high-impact opportunities into long-term partnerships.
This role sits at the intersection of sales acumen, client service, and cultural fluency. You'll shape the group positioning of The Shelborne by Proper while collaborating across departments to ensure every guest touchpoint reflects the spirit and standards of the Proper brand.
Responsibilities:
Strategy & Leadership Own and evolve the group sales strategy with a clear focus on pace, profitability, and property-wide impact Monitor market shifts and lead generation performance to inform smart, adaptable sales decisions Build and manage a rolling 12-month calendar of need periods and deploy promotional strategies where necessary Represent The Shelborne by Proper at select tradeshows, activations, and client events that align with our brand values Client Development Act as the lead point of contact for complex, high-value group opportunities-from pitch through conversion Actively prospect new accounts while deepening relationships with existing partners Negotiate with a balance of rigor and creativity to secure value-aligned business that enhances our guest mix Host immersive site visits, familiarization experiences, and client entertainment that showcase the energy and intent of the property Ensure seamless hand-off to Conference Services and Operations while upholding Proper's hospitality philosophy Collaboration Partner closely with Revenue, Marketing, Events, and Operations to align group sales with broader business goals Contribute to the creation of sales tools, activations, and collateral that reflect the By Proper brand identity Participate in regular strategy reviews to assess group pacing, lead health, and conversion performance Sales Operations Maintain up-to-date and accurate records in Delphi.fdc or Salesforce Deliver timely reporting on pipeline health, account status, and performance against targets Provide strategic updates to hotel leadership, ownership, and Proper Hospitality executives Candidate Profile:
Experience & Background Bachelor's degree in Hospitality, Business, or a related field preferred 6-8 years of experience in luxury or lifestyle hotel group sales, with demonstrated success in high-volume or competitive markets (Miami, NYC, LA preferred) Proven track record of closing complex group business and exceeding revenue goals Skills & Attributes Strong commercial acumen with a clear understanding of revenue strategy, segmentation, and pace management Polished communicator with the ability to engage at the executive level and represent the Proper brand with credibility and grace Resourceful, proactive, and solutions-oriented Highly organized and experienced with CRM platforms (Delphi.fdc, Salesforce, or equivalent) Willingness to travel for client engagement, tradeshows, and industry events as needed Company Overview
Proper Hospitality is a diverse team of passionate individuals who share a common love for hotels and the art of hospitality. Our philosophy is simple: there is a right way to do things, and anything less just isn't proper. We are seeking the best of the best-both within and outside the industry-to join us in building a new kind of lifestyle hospitality company, inspired by a centuries-old tradition. Our work is challenging and fast-paced, but above all, it is rewarding.
To achieve our vision-to inspire and transport people-we seek like-minded candidates who embody our ethos, The Pillars of Proper: Care Proper: We are natural and gracious hosts to all. Achieve Proper: We are committed to excellence. Imagine Proper: We are resourceful. Present Proper: We have an appreciation for style and culture.
Proper Hospitality is an equal-opportunity employer. We provide employment opportunities to all individuals regardless of race, color, religion, sex, national origin, age, disability, gender identity or expression, genetics, or any other federally or state-protected category.
Location:
Miami Beach, FL, United States
Job Type:
FullTime
Category:
Sales And Related Occupations

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