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Executive Operations Leader | Building HR, Sales & Operations Infrastructure | Driving Cross-Department Growth at 10k-Seat Venue Job Summary:
We are seeking an experienced arts marketer with tenacious sales skills, strong understanding of market segmentation and audience development, and general arts marketing prowess to become the Director of Sales & Marketing at the new Henry J. Kaiser Center for the Arts.The position is part of the executive team that will lead the opening of this new building and nonprofit organization in Oakland, overseeing and ensuring the growth of revenue streams, with emphasis on ticket sales and audience development; \ and corporate sponsorships. The ideal candidate will have a proven track record of success in arts marketing strategy creation and implementation; metrics and results-based sales management, and team development.
The ideal candidate has a background in passion for arts marketing and is also an accomplished leader.We are seeking someone who is interested in being an integral part of a team that is growing and evolving to serve the community of Oakland, the East Bay and beyond with cultural and arts programs.The candidate needs to be comfortable with a fast-paced, continually changing and evolving environment and be a proactive leader who thrives on delivering results.
Key Responsibilities:
Lead the development and execution of multi-channel marketing campaigns, including email, social media, web, print, and media relations.
Create and manage an annual marketing calendar that supports performances, educational programs, fundraising events, and community initiatives.
Design and implement marketing strategies that build awareness of the new Center and support ticket sales goals
Work across the organization to develop and maintain pricing strategies that maximize revenue and meet mission goals for community use
Analyze marketing metrics, campaign performance, and ROI to inform decisions and improve outcomes.
Lead and monitor the Center’s brand, voice and reputation across all platforms and departments, helping the team to understand brand and key messaging and providing tools to ensure the brand and identity grow in the community
Create data-driven strategies for building an audience for events, and a reputation for the new Center as an entertainment hub.
Create and build group-sales strategy and pipeline
Build media relationships and sponsorship packages with Bay Area media outlets to maximize ad buys and messaging
Place and/or oversee advertisements and ad strategies to meet targeted goals.
Design and/or oversee design of basic marketing materials to meet brand standards and in cost-effective ways
Sales and Corporate Sponsorship Leadership:
Develop, implement and lead sales strategy – including prospecting, metrics and continuous monitoring – for sales of venue space
Build and implement a corporate sponsorship program that drives revenue and builds long-term relationships with community partners
In conjunction with sales team members, deliver strong and growing revenue stream in corporate, nonprofit and social events in various spaces
Collaborate with CEO and other team members on theater and performing arts rentals to maximize revenue and meet program, brand and reputation goals.
Build, manage, and mentor a high-performing sales team driven by metrics and results.
Lead major client acquisition, contract negotiation, ensuring that organizational policies are spelled out and clients are clear on expectations.
Develop sales tools for promoting rental spaces and sponsorships.
Organizational Leadership:
Serve as a key leader on the executive team working to develop and grow the organization
Ensure collaboration with all departments on sales and events
With CEO, set goals and metrics, be accountable and hold team accountable
Ensure consistent messaging and brand voice across all customer touchpoints.
Manage the marketing and sales budgets, allocating resources effectively and ensuring maximum use of resources and strong ROI for all dollars spent
Routinely report on sales and marketing metrics, ensuring budget goals are being met and/or challenges are being identified and corrective action take with the team to reach goals
Qualifications:
Bachelor’s Degree or equivalent experience in marketing, communications arts administration and/or business.
5+ years of progressive experience marketing, preferably in arts or entertainment, with at least 3 years in a leadership role.
Demonstrated ability to develop and execute successful sales and marketing strategies.
Strong leadership, communication, and interpersonal skills.
Proficiency with CRM systems, email marketing platforms and marketing analytics preferred
Passion for the arts, community engagement and building up the arts in Oakland
Seniority level Seniority levelDirector
Employment type Employment typeFull-time
Job function Job functionSales and Business Development
IndustriesEvents Services
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