Director of Sports Sales
New Yesterday
Essential Duties:
Develop and implement strategies to attract sporting events that align with destination goals, leveraging St. Louis' premier downtown facilities including Busch Stadium, Enterprise Center, CITYPARK, the Dome at America's Center, and the America's Center Convention Complex with flexible exhibit halls and event spaces.
Identify, qualify and close new business opportunities through calls, emails, sales trips, tradeshows, networking events and presentations.
Evaluate potential sports related business opportunities to generate direct spending, hotel room nights, align with existing facilities and destination priorities as well as potential exposure and benefits for the St. Louis region.
Collaborate with local stakeholders including venues, hotels, universities, sports organizations and service providers to ensure event success.
Represent the organization at conferences, tradeshows, and sales missions to position St. Louis as a leading sports and entertainment destination.
Proactively prospect and recruit new business through targeted sales calls and participation in sports, industry conferences and sales calls.
Prepare compelling proposals and conduct professional client presentations.
Coordinate and host client site visits by showcasing St. Louis hotels, venues and attractions.
Maintain up-to-date knowledge of area facilities, attractions and services.
Collaborate with local community partners at venues, facilities, hotels, universities, sports organizations and service providers to ensure event success.
Contribute to planning efforts for sales programs, blitzes, and familiarization tours designed to showcase St. Louis' competitive advantages.
Effectively communicate the city's strengths by including its major sports teams (Cardinals, Blues, CITY SC, Battlehawks), excellent venues and passionate fan base.
Work a flexible schedule as required to include evenings, weekends and holidays.
Qualifications: 5+ years of progressive experience in sports sales, destination marketing, hospitality or closely related field.
Bachelor's degree in business, marketing, hospitality or related discipline is preferred; equivalent professional experience will be considered.
Proven success in driving revenue growth, consistently exceeding sales goals, and closing high-value accounts.
Strong business acumen with expertise in strategic planning, negotiations, and delivering persuasive presentations.
Relationship builder with a demonstrated ability to cultivate and maintain long-term partnerships with clients and stakeholders.
Proficiency with Microsoft Office and CRM platforms. Experience with SimpleView and Momentus Elite software is highly desirable.
Local market expertise with knowledge of the St. Louis sports and hospitality industry is critical.
Skills and Attributes Self-motivated and goal-oriented with persuasive sales abilities.
Strong sales and strategic skills with a passion for St. Louis plus an in-depth knowledge of the sports industry to position the city as a premier destination.
Exceptional networking skills with an ability to work independently while collaborating across internal teams and external stakeholders.
Demonstrated success in closing business and exceeding sales targets.
Knowledge of local sports and entertainment facilities, venues and amenities (including contacts) is key.
Familiarity with the St. Louis area and its event + hospitality landscape.
Equal Opportunity Employer
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- Location:
- ST Louis, MO, United States
- Job Type:
- PartTime
- Category:
- Sales And Related Occupations