Director, Product Marketing

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Director, Product Marketing
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Equinix . Equinix is the world’s digital infrastructure company, shortening the path to connectivity to enable the innovations that enrich our work, life and planet. A place where bold ideas are welcomed, human connection is valued, and everyone has the opportunity to shape their future. A career at Equinix means being at the center of shaping what comes next and amplifying customer value through innovation and impact. You’ll work across teams, influence key decisions, and help shape the path forward. You’ll find belonging, purpose, and a team that welcomes you—because when you feel valued, you’re empowered to do your best work. Job summary
Reporting to the Senior Director of Product Marketing, the Product Marketing Director is a senior individual contributor responsible for driving strategic go-to-market success for Equinix’s data center and networking portfolio. This high-impact role blends market insight, platform storytelling, and commercial execution. The Director will define and own the strategic narrative for Equinix’s interconnection services as well as cross-portfolio initiatives such as unified observability and global network infrastructure. They will work closely with Product, Sales, and Executive leadership to shape market strategy, enable revenue growth, and drive customer adoption through compelling messaging and content strategy. Responsibilities
Develop and execute go-to-market strategies for core interconnection and networking services, including market analysis, segmentation, and opportunity prioritization Define differentiated product positioning and messaging that align with key customer pain points and buying stages Lead cross-functional initiatives that span the product portfolio, such as unified observability, global network storytelling, or portfolio simplification Act as a strategic storyteller, articulating the value of Equinix’s global infrastructure and platform capabilities to enterprise buyers, developers, and partners Shape analyst, media, and industry perception through clear and differentiated narratives Serve as the voice of the customer—synthesizing market and customer insights to influence product roadmaps and business decisions Partner with Product Management and Sales to drive pipeline growth, attach strategy, and product adoption across regions Define the content strategy for priority products and initiatives, ensuring consistency across all campaigns, web assets, sales materials, and events Track and analyze performance metrics to assess marketing effectiveness and optimize strategic focus Core Competencies
Strategic Thinking: Ability to develop high-impact go-to-market strategies and influence product direction based on market opportunity Customer-Centricity: Relentless focus on understanding buyer needs, pain points, and behaviors to shape messaging and GTM execution Storytelling: Exceptional ability to craft compelling narratives that span technical depth and business relevance Cross-Functional Leadership: Experience leading virtual teams or strategic workstreams across Product, Sales, and Marketing Analytical Thinking: Ability to use data and insight to prioritize work, influence decisions, and measure results Executive Communication: Comfort interacting with and influencing senior stakeholders inside and outside the company Specific Skills
Product Marketing Leadership: Deep experience in enterprise B2B product marketing, especially in networking, interconnection, and infrastructure Market Insight: Ability to synthesize trends, competitive dynamics, and customer feedback into actionable strategy Product Launch: Proven track record in planning and executing successful GTM launches that drive business results Sales Enablement: Skilled at equipping sales teams with tools, narratives, and training that close deals Partner & Ecosystem Marketing: Experience in co-marketing with ecosystem partners, such as cloud providers or observability vendors (e.g., Splunk, Datadog) Thought Leadership: Experience developing positioning and content that elevates brand authority and influences analyst and buyer perception Qualifications
Bachelor’s or master’s degree in marketing, Business, Communications, or a related field 12+ years of experience in product marketing or a related function, ideally in cloud, networking, or data center technology Demonstrated success crafting strategic messaging, launching complex products, and influencing cross-functional teams Equinix Benefits
As an employee, you become important to Equinix’s success. We ensure all your benefits are in line with our core values: competitive, inclusive, sustainable, connected and efficient. We keep them competitive within the current marketplace to ensure we’re providing you with the best package possible. So, wherever you are in your career and life, you’ll be able to enhance your experience and bring your whole self to work. Employee Assistance Program: An Employee Assistance program is available to all employees. US Benefits: - Insurance: You may enroll in health, life, disability and voluntary plans that are designed for you and your eligible family members. - Retirement: You and Equinix may contribute to a retirement plan to help you plan for your financial future. - Paid Time Off (PTO) and Paid Holidays: You will receive an accrued amount of PTO each pay period along with various paid holidays for you to rest and recharge. Eligibility requirements apply to some benefits. Benefits are subject to change and may be subject to specific plan or program terms. Equinix is committed to ensuring that our employment process is open to all individuals, including those with a disability. If you are a qualified candidate and need assistance or an accommodation, please let us know by completing this form. Equinix is an Equal Employment Opportunity and, in the U.S., an Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to unlawful consideration of race, color, religion, creed, national or ethnic origin, ancestry, place of birth, citizenship, sex, pregnancy / childbirth or related medical conditions, sexual orientation, gender identity or expression, marital or domestic partnership status, age, veteran or military status, physical or mental disability, medical condition, genetic information, political / organizational affiliation, status as a victim or family member of a victim of crime or abuse, or any other status protected by applicable law. Job details
Seniority level: Director Employment type: Full-time Job function: Marketing Industries: Internet Publishing Referrals increase your chances of interviewing at Equinix by 2x
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Location:
Dallas
Job Type:
FullTime

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