Description General Manager, Sales (Target Sales Team, Minneapolis, MN)

GENERAL SUMMARY:

This critical role aims to achieve annual P&L objectives and accomplish joint business plan (JBP) goals aligning Crayola's core strategies with key customers. The GM will lead, mentor, and develop a high-performing Sales team, fostering a culture of excellence, continuous improvement, and innovation.

Expanding strategic partnerships at the executive level and across designated retailers will be mission critical. The GM will ensure effective cross-functional collaboration to drive mutual business objectives and act as a key liaison between Crayola and retail partners to align goals and strategies. They will develop and execute robust category strategies to enhance market share and create compelling sales content to drive demand and new item placement.

Driving Commercial Excellence will be a core focus, including implementing innovative capabilities to maintain a competitive edge. The GM will explore new product categories to diversify revenue, employ lean-in forecasting methodologies to enhance supply chain efficiency, and broaden digital and inline footprints to capture emerging opportunities. Enhancing merchandising capabilities to maximize sales potential is essential.

Achieving and exceeding annual P&L targets through strategic planning and execution is paramount. The GM will develop effective business plans aligning with Crayola and customer strategies, monitor and analyze sales performance metrics, and utilize market insights and data analytics to inform strategic decisions and identify growth opportunities.

PRINCIPAL DUTIES & RESPONSIBILITIES

JBP Advocacy: Act as the JBP ambassador, ensuring activation of success factors across customer-facing functions.

Relationship Management: Lead and maintain strong