Group Sales & Events Manager

New Today

Overview
ESSENTIAL FUNCTIONS: ·Proactively source and secure new social and small group business through networking, local outreach, prospecting, and partnerships with venues, event planners, and community organizations. · Manage all aspects of social and small group sales, from inquiry through execution, including contracting, detailing, and on-site servicing. · Act as the primary liaison for assigned groups, ensuring all details—room blocks, event spaces, F&B, AV, entertainment, transportation, décor, and vendor coordination—are planned and executed successfully. · Build and maintain strong relationships with local venues, event professionals, and referral sources to increase lead generation and business opportunities. · Promote and upsell the property’s facilities, services, and enhancements to maximize revenue (banquets, spa, catering, recreation, etc.). · Prepare accurate proposals, contracts, and banquet event orders (BEOs) and ensure timely distribution to operational departments. · Ensure group billing is accurate and complete; assist with resolving discrepancies. · Represent the property during site visits, tastings, and pre-event meetings with clients. · Provide exceptional service, ensuring client expectations are met or exceeded throughout the planning process and on event day. · Maintain current knowledge of competitor offerings, local event trends, and community organizations to remain competitive in the social market segment. · Attend required meetings (weekly sales meetings, BEO meetings, etc.) and contribute proactively. MARGINAL FUNCTIONS: · Support larger group sales and events as needed during peak periods. · Assist in hosting and participating in local networking, community events, and familiarization (FAM) tours to promote the property. · Contribute ideas for marketing initiatives and promotions to increase weekend/social group business. · Provide coverage for Sales or Events colleagues during absences or high business volume. Qualifications · Bachelor’s degree in related field preferred, or equivalent combination of education and work experience. · 1–4 years of experience in hotel sales, catering, or event planning, with a focus on social events, small meetings, or group sales. · Strong knowledge of event planning processes including space setup, F&B coordination, guestroom blocks, and vendor management. · Proven track record of proactive sales skills (prospecting, networking, lead generation). A people-oriented, relationship-driven person. · Excellent written and verbal communication skills; highly organized with strong attention to detail. · Ability to work evenings, weekends, and holidays as business demands. · Knowledge of hotel property management and sales systems (Delphi FDC, Maestro, or similar) preferred. Compensation Range The compensation for this position is $70,000.00/Yr. - $80,000.00/Yr. based on qualifications and experience.
Location:
Santa Cruz

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