About Cartwheel

Cartwheel is an early-stage company building a mental health program for kids with schools at the center. We collaborate with school staff to support earlier intervention, higher student and family engagement in care, and better coordination among trusted adults in a students life. We aim to help millions of students across the country and are backed by investors including Menlo Ventures, Reach Capital, General Catalyst, BoxGroup, and Able Partners. Role: Growth Marketing Lead, Sales

We are seeking a strategic Growth Marketing Lead, Sales to drive our school district acquisition strategy and support our sales pipeline throughout the funnel. The role includes developing and executing comprehensive B2B marketing strategies that generate qualified leads, enhance our digital presence, and contribute to revenue growth. You will own and execute the work, including content creation, sales enablement, product marketing, acquisition campaigns, and more. You will report to the Head of Marketing and collaborate with the Head of Sales and the broader sales team to create content, optimize digital channels, and implement data-driven campaigns. You will integrate AI and automation tools to streamline execution, personalize outreach, and scale campaign performance. You will report on key metrics to maximize pipeline growth and conversion rates. This is a W2, full-time, salaried position and is remote in the U.S. Start date: Fall 2025. What You'll Do

Develop and execute multi-channel marketing campaigns to drive awareness and generate qualified leads for our sales pipeline Own and optimize our organic digital presence, including website content, SEO strategy, and social media growth Create compelling content and sales enablement materials for school district decision-makers Implement lead nurturing programs moving prospects through the sales funnel Design and execute targeted campaigns for key seasonal moments in the education purchasing cycle Collaborate with the Sales team to align marketing initiatives with sales strategies Analyze marketing performance metrics to optimize strategies and improve ROI Stay current on education technology trends and competitive landscape Support the Sales team with materials for conferences, events, and outreach Leverage AI and automation tools to optimize campaign performance and accelerate pipeline growth Who You Are

5+ years of B2B growth marketing experience, preferably in K-12 edtech, startup, or healthcare Proven track record of driving lead generation and contributing to sales pipeline growth Experience with digital marketing, content creation, SEO, and social media growth strategies Strong understanding of marketing analytics and performance measurement Excellent communication skills with the ability to craft compelling B2B messaging Experience collaborating with sales teams and supporting the full sales cycle Builder and operator of comprehensive martech stacks that support scalable, data-driven marketing Fluent in marketing automation platforms and AI tools with demonstrated ability to incorporate them into campaigns Passion for mental health advocacy and improving student outcomes Success Metrics

Number of marketing qualified leads generated Volume and quality of sales pipeline influenced Contracts closed-won with marketing attribution Growth in organic web traffic and search share Increase in social media followers and engagement Why Youll Love Cartwheel

Competitive cash compensation between $160,000-$200,000 Equity ownership stake in the company High-quality health insurance with a $0 monthly premium option for employees Dental, Vision, and Employer-Sponsored Life Insurance 4 weeks of paid PTO and holidays Sick Leave plus Holidays 401K with 2% employer match Mission-driven culture with supportive teammates Cartwheel is an equal opportunity employer. We value diverse backgrounds and perspectives and an inclusive work environment. We participate in E-Verify and may request documentation to verify identity and work authorization.

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