Head of Programmatic Ad Sales

About the Company

Popular provider of digital television services and related digital entertainment

Industry Telecommunications

Type Subsidiary of a Public Company

Founded 1990

Employees 10,001+

Categories

Digital Entertainment Sports Film Telecommunications Broadcasting Cable & Satellite Dir Direc Direct Directtv Directv Dtv El Segundo Games Home Media & Internet Television Tv Packages Television Stations

Specialties

the directv remote satellite tv streaming tv live sports entertainment reality tv and local sports

Business Classifications

B2C ISP

About the Role

The Company is in search of a Head of Programmatic Ad Sales to spearhead the strategy and execution of its programmatic business. The successful candidate will be at the forefront of redefining the future of advertising, with a focus on Programmatic Guaranteed, Private Marketplace, Local, and Open Exchange. This executive will be responsible for driving both direct and indirect programmatic revenue, managing a team of programmatic account managers, and building strategic relationships to accelerate the adoption and growth of programmatic offerings. The role demands a leader with a proven track record in digital advertising, particularly in programmatic sales, and a deep understanding of the programmatic ecosystem, including SSPs, DSPs, and emerging trends.

Key responsibilities for the Head of Programmatic Ad Sales include driving programmatic revenue, managing executive-level relationships, overseeing campaign execution, and contributing to the company's ad tech and data strategy. The ideal candidate will have a Bachelor's degree, with an MBA or advanced degree being a plus, and at least 15 years' experience in digital advertising, with a minimum of 10 years in a leadership role. They should possess strong analytical and problem-solving skills, be adept at influencing across functions, and have the ability to thrive in a collaborative, fast-paced environment. The role also requires the candidate to be a thought leader in the industry, representing the company at various events and conferences.

Hiring Manager Title Senior Vice President, Head of Sales & Marketing

Travel Percent Less than 10%

Functions

Sales/Revenue