Sales Advisor As a Sales Advisor, you'll be responsible for providing excellent customer service, welcoming & guiding customers through your store to actively sell our products and providing customers with support & guidance. You'll use your fashion and product knowledge to provide our customers with all the relevant information they need for the best experience. You'll also work on garment refill & care, presentation and contribute to a clean and tidy sales floor and back of house, working closely with the rest of your store team to deliver an excellent customer experience. A Day in the Life Working at H&M means no two days are ever the same, but a typical day will include the following responsibilities: Customer Sales & Profit Provide excellent customer service: welcoming & guiding customers through the store & OMNI experience where available, supporting them with direct customer service Willingness to engage and have conversations with customers to provide excellent service Guide customers through our fashion trends, stories & products in all areas of the store Ability to effectively promote and sell our products to customers Actively promote our Customer Loyalty App (Hello Member) & in-store sustainability initiatives Representing yourself and the H&M brand positively during all customer interactions Support with commercial or operational actions to reach sales targets with store management team Fashion & Trend Awareness Keep up-to-date with fashion scene, trends, tendencies, styles, brands, products, competitors, and relevant influencers, etc. Use your product & fashion knowledge to share relevant information to customers Team & Development Retain and share your service, fashion and store operations knowledge and skills with colleagues Follow all procedures, routines, and legal requirements in all areas of the store Give & receive feedback with your colleagues to learn, develop & support each other Participate in relevant available Onboarding, introduction processes & trainings and courses relevant for your role & future development Retail Operations/ Visual & Commercial Execution Complete full garment cycle from unpacking and refill to steaming and ensure good garment care Operate fitting room and checkout areas according to best practice & processes Contribute to a clean and tidy sales floor and back of house (including stockrooms) Support with garment presentation, execution and maintain attractive merchandise displays, clear trends & stories according to visual & commercial guidelines Ensure good stock levels with replenishment routines on sales floor Upkeep & follow best practice for any in-store OMNI Services & in-store tech services/tools, etc (Instore Care App, Click & Collect, Smart Store etc) Support with opening and closing of the store Following all H&S guidelines and legal requirements applicable to role and responsibilities