Area Director of Sales and Marketing (Full Service & Select Service, 3 properties Total)

Read on to find out what you will need to succeed in this position, including skills, qualifications, and experience.

Location: Indianapolis, IN

Salary: $145K - $165K Total Compensation Package Potential + Relocation Assistance

Job Summary We are seeking a dynamic and results-driven Director of Sales and Marketing to lead the sales and marketing efforts for our portfolio of full-service and select-service hotel properties. The ideal candidate will be responsible for developing and executing comprehensive sales strategies, spearheading innovative marketing campaigns, and leading a high-performing team to achieve and exceed revenue goals. This strategic leadership role requires a professional with a proven track record in hotel sales, a deep understanding of market dynamics, and a commitment to driving brand visibility and profitability.

Key Responsibilities Develop and implement strategic sales and marketing plans to achieve property revenue targets, including room nights, ADR, and RevPAR for both transient and group segments. Lead, mentor, and manage the hotel sales and marketing teams, fostering a culture of high performance, accountability, and professional growth. Direct and oversee all sales activities, including direct sales, B2B account management, and client relationship development. Analyze market trends, competitor activities, and customer needs to identify new business opportunities and adjust strategies accordingly. Manage the marketing budget effectively, ensuring optimal allocation of resources to maximize ROI on all campaigns and initiatives. Oversee the creation and execution of digital marketing strategies, including social media, email marketing, SEO/SEM, and online travel agency (OTA) partnerships. Build and maintain strong relationships with key corporate clients, meeting planners, community stakeholders, and industry partners. Prepare and present regular reports on sales performance, market intelligence, and forecasts to senior management. Collaborate with hotel operations and revenue management teams to ensure a seamless guest experience and aligned pricing strategies. Represent the hotels at industry trade shows, client events, and community functions to enhance brand presence and network for new business.

Qualifications and Experience Must have experience working with Marriott brands and systems.  A comprehensive understanding of Marriott's sales processes, brand standards, and reporting tools (e.g., CI/TY, MarRFP) is mandatory. Minimum of 5-7 years of progressive sales leadership experience in the hospitality industry, with a demonstrated history of success in a Director role. Proven experience managing sales for both full-service and select-service properties. Bachelor’s degree in Business Administration, Marketing, Hospitality Management, or related field. A strong record of accomplishment in developing and executing sales strategies that have consistently met or exceeded revenue goals.

Required Skills Exceptional leadership and team management abilities, with experience coaching and developing sales professionals. Strong financial acumen with experience in budgeting, forecasting, and revenue management. Excellent communication, negotiation, and presentation skills. Proficiency in CRM software, hotel property management systems (PMS), and Microsoft Office Suite. Strategic thinker with superior analytical and problem-solving capabilities. Ability to thrive in a fast-paced, competitive market environment. Demonstrated ability to cultivate and maintain long-term client relationships.

If interested, please send your resume to jay@geckohospitality.com