Overview Marketing Director role at Integrity Practice Sales. We are seeking a strategic marketing leader to drive lead generation for our dental practice brokerage and manage a scalable marketing engine that delivers a consistent stream of high-quality seller leads to our sales agents. We are entering an exciting growth phase—aiming to 10x in the next 3 years—and need someone who can own lead generation from message clarity to measurable results. Responsibilities Own message clarity and positioning that cuts through the noise and builds trust under confidential circumstances Strategic oversight of all marketing channels (direct mail, paid search, digital ads, website optimization, events, partnerships, print advertising) Lead generation strategy with clear attribution and quality optimization Contractor and vendor management — direct strategy while specialists execute Collaborate with sales teams to ensure lead quality and follow-up effectiveness Marketing performance measurement and ROI analysis with clear KPIs Qualifications Core Requirements: Proved track record increasing high-quality leads for professional service organizations (healthcare, financial services, brokerage/M&A, law firms, or similar) Master of message clarity — ability to distill complex value propositions into compelling, on-brand copy across channels Strategic copywriting ability with understanding of what converts and when messaging is on or off target Lead generation expertise with experience directing funnel optimization, A/B testing, and lead scoring Contractor management skills — ability to hire, brief, and hold accountable execution teams while maintaining message discipline CRM proficiency (HubSpot preferred but not required) Results-driven collaboration with sales teams to optimize lead quality and conversion What Sets You Apart: Understands the challenges of marketing to individual professionals in a B2B context; can think strategically while directing tactical execution; measurable focus on lead quality and ROI; maintains message discipline across channels and vendors; understands confidentiality constraints What Success Looks Like First 30 days: Audit current lead generation efforts and messaging; present a comprehensive growth strategy Within 90 days: Implement systems delivering qualified leads with clear attribution and improved message discipline Long-term: Transform lead generation capabilities, maintain clarity at scale, contribute to 10x growth trajectory The Unique Challenge Confidentiality is paramount — doctors require discretion during practice transitions Gatekeepers protect access — must navigate staff dynamics Competitive landscape includes other brokerages, DIY sellers, attorneys/consultants, and corporate groups Trust and relationships matter more than typical lead gen Message discipline is critical across multiple channels and contractors The Opportunity Market size: ~200,000 professionally active U.S. dentists; ~150,000 potential sellers (70% are practice owners) Annual exits: ~4-5k owner retirements; ~7,000 practice transitions industry-wide Current activity: 60-80 transactions/year with room for growth Strategic Vision: Develop a dental MBA program to build confidence in younger dentists considering practice ownership—positioning Integrity Practice Sales as the go-to experts in a nuanced, relationship-based professional services market. Why Integrity Practice Sales? Proven foundation: 550+ successful California transactions over 15 years Professionals serving professionals: Commitment to exceptional service Values-driven culture: Kindness, humility, hunger, and smart work Real growth opportunity: 10x growth goals with direct impact Strategic ownership: Own marketing strategy from the ground up with clear metrics Ready to Be Our Marketing "Super-Who"? If you are a strategic marketing leader who can drive exceptional lead generation while maintaining message discipline across channels, we want to hear from you. Please include: Specific examples of lead generation growth for professional service organizations Approach to message clarity and brand consistency across multiple channels and contractors How you measure and optimize lead quality (not just quantity) Experience managing marketing contractors and maintaining strategic oversight Examples of marketing to individual professionals in confidential or sensitive contexts This is your opportunity to drive explosive growth while building a marketing engine that maintains excellence at scale. Company Description Integrity Practice Sales is one of the largest California-based brokerages focused on dental practice sales. When a practice-owning dentist wants to retire, move, or step back from the business side of dentistry, they turn to us to find a buyer and manage the transition. Our 15-year-old company is poised for exponential growth, and we seek exceptional individuals who are humble, hungry, and smart to join our team.

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