Join to apply for the Audio Visual Sales Diector role at JF Restaurants 2 days ago Be among the first 25 applicants Join to apply for the Audio Visual Sales Diector role at JF Restaurants Direct message the job poster from JF Restaurants People Development | Business Management | Leadership We are seeking a highly motivated and experienced Audio and Visual Sales Director to lead the audiovisual sales function for our premier event venue & restaurants. This is a sales-driven role that bridges technical production expertise with high-touch client service , tailored to concerts, large-scale productions, and corporate events. You’ll collaborate closely with the hotel’s sales and events teams to scope, quote, and close AV packages that align with our high standards of production and hospitality. The ideal candidate has deep industry relationships, fluency in current AV trends and technologies, and a strong grasp of pricing structures and vendor networks. They are equal parts salesperson, technician, and trusted advisor—able to communicate complex needs simply and deliver solutions seamlessly. Key Responsibilities Lead AV sales efforts for the venues, from client inquiry through contract execution Develop and deliver detailed AV proposals and quotes in partnership with the hotel sales team & Technical Director Serve as the subject matter expert on all AV, sound, lighting, and video systems used for events Maintain current vendor relationships while identifying and sourcing new production partners as needed Negotiate AV pricing & Packages, and work with the venue Director to manage margins & support revenue goals Translate client vision into technically sound AV plans, offering creative solutions to complex event needs Attend site visits, walkthroughs, and client meetings to provide technical expertise and sales support Oversee smooth handoff from sales to production teams to ensure execution matches expectations Track and report on AV sales performance and pipeline Stay abreast with industry trends, pricing benchmarks, and emerging technologies Qualifications 5+ years of experience in AV sales or technical production within concerts, large-format events, or corporate event environments Proven track record of closing high-value AV packages and driving revenue growth Strong technical knowledge of professional AV systems, including audio, lighting, video, projection, rigging, and power Familiarity with standard industry pricing models and vendor landscape Existing relationships with top-tier production vendors is a strong plus Excellent client-facing communication skills and ability to translate technical details into layman’s terms Comfortable working with luxury clientele and high-profile brands Highly organized with attention to detail and the ability to manage multiple projects at once Experience collaborating with internal sales and event planning teams Proficiency in AV quoting software or CRM systems is a plus Key Attributes Personable, approachable, and professional under pressure Sales-oriented with a service mindset Technically fluent but client-focused Solution-driven, flexible, and collaborative Salary - $120,000 – $140,000 (based on experience) PTO package Medical, Dental, and Vision 401K Dining perks across all Restaurants properties Opportunities for professional development To learn more about our company, please visit: John Fraser Restaurants is proud to be an Equal Opportunity Employer. Seniority level Seniority level Director Employment type Employment type Full-time Job function Industries Restaurants and Bars, Taverns, and Nightclubs Referrals increase your chances of interviewing at JF Restaurants by 2x Inferred from the description for this job Medical insurance Vision insurance 401(k) Get notified about new Director of Audio Visual jobs in New York City Metropolitan Area . New York, NY $90,000.00-$110,000.00 1 week ago New York, NY $100,000.00-$110,000.00 1 week ago New York City Metropolitan Area $65,000.00-$85,000.00 1 week ago New York, NY $180,000.00-$193,000.00 1 week ago New York, NY $75,000.00-$85,000.00 1 week ago New York, NY $85,000.00-$90,000.00 2 weeks ago Associate Director of Audio-Visual Engineering New York, NY $130,000.00-$160,000.00 2 weeks ago Operations Manager - Audio Visual, Event Technology New York, NY $65,000.00-$85,000.00 1 month ago New York, NY $66,300.00-$70,900.00 2 weeks ago Jamaica, NY $66,300.00-$70,900.00 1 month ago New York, NY $75,488.00-$92,786.00 2 months ago Z100 On-Air / Board Operator - Part Time New York, NY $125,000.00-$145,000.00 1 week ago Florham Park, NJ $125,000.00-$145,000.00 6 hours ago New York, NY $43,143.00-$71,800.00 14 hours ago Montclair, NJ $61,674.62-$67,847.09 5 months ago New York, NY $95,000.00-$110,000.00 3 weeks ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

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