Relentless Events - Manager, Private Events Sales M&T Bank Stadium, Baltimore, Maryland, United States of America
Job Description Posted Tuesday, August 19, 2025 at 4:00 AM
Relentless Events
Manager, Private Events Sales
Dept: Operations
Position Reports To: Director of Private Events
Full-Time / Exempt
Job Description:
M&T Bank Stadium is in an exciting phase of reimagination, with multiple new premium areas to be used for private events on non-gamedays. The Relentless Events Private Events Sales Manager will take the lead in selling, booking, and contracting all areas of the stadium on non-gamedays, spearheading the sales vertical of Relentless Events. They will proactively work with external parties in building out and executing mid-to-large scale events, such as corporate functions, and social events, driving revenue growth for the organization. The Private Event Sales Manager will be responsible for generating private event revenue from sales through various outreach channels including their own network of contacts and incoming leads.
Exceed monthly and yearly revenue targets set forth by Director
Build relationships to provide repeat business
Proactively create opportunities for new business with existing customers
Provide superior and professional customer service to clients
Perform some responsibilities on day of events, including entertaining clients and fulfilling largegroup commitments
Communicate regularly with food & beverage team and provide updates on market trends or needs for sales offerings
Provide event client feedback to food & beverage team after events
Research, analyze, and develop special event profit generating opportunities
Proactively solicit new business by, among other things, making sales calls and presentations,attending local trade shows, and engaging in other client prospecting in order to increase the size of the Organization’s potential client database
Create leads and develop long-term relationships in the event planning, production, and promotioncommunities, and with other relevant companies, organizations, and groups
Prepare and provide required reports to the Director of Sales including special event revenue reports, profit and loss statements, sales recaps, and departmental projections
Obtain feedback from clients following each special event to determine and analyze clientsatisfaction, Organizational performance, and event-related risks and liabilities
Perform other related duties, tasks, and responsibilities as required
Lead efforts to attain event and annual gross and net sales goals
Work collaboratively with external stadium partners, such as security, parking, furniture rental and A/V vendors, amongst others
Aggressively prospect new clients through farming relationships throughout the region, and across the industry
Meet regularly with internal partners to build efficiencies in sales process, i.e. finance, legal, marketing, stadium operations, amongst others
Manage and navigate stadium calendar effectively between internal and third-party events
M onitor and analyze each event performance metrics to ensure profitability for private events
N egotiate event agreements to deliver win-win outcomes for the business and the client
C ontinually analyze pricing structures, find monetization opportunities, creatively establish revenue-bearing solutions that fit client needs
R epresent the organization in a positive manner while acting as the client liaison, providing the utmost customer service from outreach/inquiry to execution
D evelop marketing materials for all current and future rental spaces at the stadium with Director, Private Events, and internal partners
Constantly review processes and effectively communicate with clients as the process turns over to catering and event management/operations team
Required Education and/or Experience:
Minimum 5 years of related experience in the private events sector, with at least 3 years in a sales capacity
Experience managing event negotiations, with ability to leverage different space opportunities
Requisite Abilities and/or Skills:
Understanding of the market, the key relationships, and the private events industry at large
Proficient with Microsoft platforms, as well as ability to leverage booking and event management software
Ability to facilitate coordination of multiple stakeholders for each event
Strong organizational and project management skills, with the ability to manage multiple stadium partners and vendors
Have insights into event execution best-practices
Ability to regularly work evenings, weekends, and holidays as needed
Able to simultaneously manage a high level of detail across multiple projects
Working knowledge of local/regional markets, venue operations, and special events industries
Be adept at negotiating with clients when required within the guidelines set
Salary & Benefits
Company-paid health insurance, including health and vision. Dental insurance also provided with minimal employee contribution
Paid time off to include 3 weeks of vacation and 5 personal/sick days
How To Apply
To be considered for this position, applicants must complete the online application and additional screening questions, as well as submit a resume and cover letter. Any applications that are missing the required information will not be considered.
As an equal opportunity employer, we consider candidates from all backgrounds and identities. We encourage individuals from all ethnicities, sexual orientations, gender identities, socio economic status, as well as military veterans and individuals with disabilities, to apply.
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