Manager, Sales - Industry Dive
New Today
This role is based in our Washington, DC office.
About Us
Industry Dive, now part of Informa TechTarget, is a leading B2B digital media company connecting brands to demand through an ROI-rich toolkit. With over 220 specialist B2B content brands across 30+ industry vertical publications, we deliver high-quality business journalism that helps busy executives stay informed about their industries. As part of the newly formed Informa TechTarget, we combine the power of Industry Dive's vertical expertise with TechTarget's intent data and demand generation capabilities to create the leading B2B growth accelerator for the technology industry.
Position Overview
We are seeking a Sales Manager to lead, coach, and develop our high-performing sales team. The ideal candidate will have a proven track record of driving revenue growth through effective team leadership, with experience in B2B digital media sales. This role focuses on coaching performance, developing talent, and implementing sales strategies that leverage our unique position in the B2B digital services market.
Key Responsibilities
Team Leadership & Development
Coach, mentor, and develop a team of 5-8 reps (day 1 - year 3 in tenure) to consistently exceed revenue targets
Active participation on client calls to help support our sellers from to move business down funnel
Implement effective performance management systems that identify strengths and development areas of sales reps
Conduct regular one-on-one coaching sessions focused on skill development and performance improvement
Support the onboarding programs for new sales team members
Foster a culture of continuous learning, accountability, and excellence
Sales Strategy & Execution
Develop and implement data-driven sales strategies aligned with Informa TechTarget's business objectives
Set goals around pipeline generation in order to achieve sales targets based on market analysis and team capabilities
Monitor individual and team performance metrics, providing timely interventions when needed
Lead regular sales meetings that inspire, educate, and motivate the team
Cross-Functional Collaboration
Partner with content, marketing, and operations teams to ensure seamless client activations
Work in lock step with our strategic support team to increase selling of content marketing products/strategy.
Coordinate with operational teams to stay current on SLAs, best practices, capabilities and enhancements to products
Contribute to revenue forecasting and business planning with senior management
Client Relationship Management
Have a clear understanding of which accounts are your teams’ most valuable, and the status of each of those clients at any given time.
Guide the team in building and maintaining relationships with clients to increase spend across team portfolio
Ensure the team delivers exceptional client service throughout the sales cycle
Represent Industry Dive and Informa TechTarget at industry events and trade shows
Resolve complex client issues with creative, win-win solutions
Market Intelligence & Innovation
Analyze market trends, competitive landscape, and customer behavior to identify opportunities
Stay current on B2B digital media innovations, particularly in content marketing and demand generation
Identify and implement best practices in B2B sales methodologies
Contribute to the development of new products and services based on client feedback
Continuously refine sales approaches based on performance data and market changes
Qualifications
3+ years of B2B sales experience, with at least 1-2 years in a leadership role → if you don’t meet these hard requirements, please still apply.
Proven track record of coaching and developing high-performing sales teams
Understanding/ appetite for learning about the B2B content marketing and demand generation landscape
Experience selling sophisticated digital solutions to clients
Strong analytical skills with the ability to use data to drive decision-making
Excellent communication and presentation skills
Bachelor's degree or equivalent experience
Preferred
Experience in vertical B2B media, particularly in technology or adjacent industries
Familiarity with content marketing strategies and measurement
Experience with CRM systems and sales enablement technologies
History of successfully integrating teams during organizational changes
Additional Information
Employee experience is very important to us at Informa TechTarget. On top of joining a supportive, diverse and ambitious team that welcomes all types of candidates. We are also flexible with different working patterns and prioritize promotions internally.
Our benefits include:
Great community : a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
Broader impact : take up to four days per year to volunteer, with charity match funding available too
Career opportunity : the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
Time out : 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
Recognition for great work, with global awards and kudos programs
As an international company, the chance to collaborate with teams around the world
The salary range for this role is $80,000 to $90,000 based on experience plus commissions. Candidates in this role can expect a total earning potential of $160,000, reflecting both the base compensation and performance-based incentives.
This posting will automatically expire on September 16, 2025.
We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.
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Informa TechTarget
TechTarget, Inc., doing business as Informa TechTarget, including its subsidiaries, is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity or expression, status as a veteran, and basis of disability or any other federal, state, or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment. Informa TechTarget complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable federal, state, or local law.
- Location:
- Washington
- Job Type:
- FullTime