Job Title:
Digital Marketing Specialist ( HYBRID )
Location: San Jose, CA
Compensation:
$22 – $30 per hour (based on experience)
About Us:
Better Me is a fast-growing, U.S.-based learning center dedicated to delivering personalized math learning experiences to students across diverse communities. With a unique blend of adaptive technology and warm human support, we aim to make learning joyful, effective, and scalable.
Role Summary:
We are seeking a Digital Marketing Specialist, you will be responsible for supporting and amplifying Better Me's online presence . This role plays a key part in the execution of multi-channel marketing strategies aimed at increasing traffic, brand engagement, and student enrollment. You will work closely with our Marketing Director and other teams to assist with the support campaigns across social media, search engines, community platforms and local events.
Key Responsibilities:
Create high quality digital content such as banners, social media posts, website visuals and other promotional materials.
Utilize design tools (e.g., Canva, Adobe Suite, or similar) to align with brand style and layout.
2. Social Media & Ad Campaigns
Plan, execute, and optimize paid and organic campaigns on platforms including Facebook, Instagram, and Google.
Support bilingual outreach and community platforms such as :
PeachJar
Yelp / Google / Facebook SEO
Other local advertising platforms
3. SEO & Web Promotion
Optimize website and landing pages for search engine visibility.
4. In-Person Event Marketing Support
Coordinate digital promotion of in-person events across Better Me locations (e.g., Cupertino, Sunnyvale, Belmont, etc.).
Manage offline events to enhance community engagement and brand presence.
5. Cross-Functional Collaboration
Partner with the Site Expansion, Academic Affairs, and Center Training departments to align marketing goals with brand growth.
Coordinate with design and operations teams on campaign visuals and timelines.
Qualifications:
Required:
1–3 years of hands-on experience in
digital marketing, social media, or content management.
Ability to work onsite and occasional local event outreach
Strong writing and visual storytelling skills.
Familiarity with digital ad platforms and SEO tools.
Comfortable working independently and remotely.
Preferred:
Experience with
bilingual
(English + Chinese) campaigns or familiarity with Asian American education markets.
Previous work with education, edtech, or community-based brands.
Basic knowledge of CRM or email marketing platforms (e.g., Mailchimp, HubSpot).
Application Process:
Initial HR Screening
Online Interview with Marketing Director (Marcie)
Why Join Better Me?
Be part of a mission-driven, education-centered team.
Work with a warm, innovative, and fast-growing organization.
Flexible remote schedule and competitive hourly pay.
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