Director of Paid Media + SEO (multi-location, direct to consumer) Director of Paid Media + SEO (multi-location, direct to consumer) 2 days ago Be among the first 25 applicants This range is provided by Onward Search. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range $140,000.00/yr - $160,000.00/yr Additional compensation types Annual Bonus Direct message the job poster from Onward Search Recruitment Director | Human-to-human + AI | Placing the best talent with top brands and agencies VENDORS – DO NOT CONTACT US IN ANY WAY TO PITCH YOUR SERVICES OR YOUR BENCH Overview One of our clients is seeking a data-driven Director of Paid Media + SEO to lead performance marketing and search engine optimization initiatives. *This is a B2C / D2C role for multi-location / franchise marketing ; B2B candidates cannot / will not be considered. You must have recent Paid and SEO experience in a direct to consumer space. **Also, this is not an eComm role, and those titles will not be considered. *** While this is a Director role, this is also a hands-on role and player / coach style ; you must have recent / fresh experience in the noted digital tools below and not just strategy or full delegation all the time. You will be called upon to execute on projects / campaigns when needed. This role will focus on driving B2C / D2C customer acquisition, conversion, and retention through high-impact, scalable digital strategies across paid media channels - social, display, video, and SEO . You’ll play a key role in supporting the company’s expanding national footprint and driving measurable business outcomes with its customers and prospects. Type: Direct Hire Schedule: Regular business hours Bonus: Up to 10% annual Travel Required: Yes, but not often or long Director of Paid Media + SEO Responsibilities You'll lead the planning, the execution, and the optimization of paid digital campaigns across platforms including Google, Meta, display, video, affiliate, and programmatic. Own and implement a holistic SEO strategy (local + national) to drive organic visibility and traffic. Analyze performance data to optimize campaigns and provide insights to senior leadership. Develop and manage A/B testing strategies to improve conversion rates and maximize ROI. Collaborate with other teams across MarTech, Analytics, Sales, and Web to integrate media and SEO with broader customer acquisition and lifecycle efforts. Manage external media agencies and platform partners to maximize efficiency and performance. Stay current with digital marketing trends and algorithm changes to keep the strategy ahead of the curve. Align media plans with key promotions, seasonal moments, and product launches . Director of Paid Media + SEO Requirements 9+ years of experience in B2C / D2C paid media *and* SEO, preferably within a multi-location or franchise environment. Proven track record of driving growth through performance marketing and SEO. Advanced knowledge of Google Ads, Meta Ads, SEO tools (SEMRush, Ahrefs, etc.), Google Analytics, and media management platforms . Experience working with CRM/CDP platforms such as HubSpot, Amperity, or Klaviyo (HubSpot experience is a must) Strong analytical mindset with experience using BI tools like Tableau or DOMO . Demonstrated leadership and ability to manage high-performing teams. Experience in a membership-based or franchise business a plus. Seniority level Seniority level Director Employment type Employment type Full-time Job function Job function Advertising and Marketing Industries Retail and Retail Health and Personal Care Products Referrals increase your chances of interviewing at Onward Search by 2x Inferred from the description for this job 401(k) Medical insurance Vision insurance Get notified about new Director of Search Marketing jobs in Arizona, United States . Scottsdale, AZ $161,413.00-$309,195.59 1 day ago Senior Director of Digital Media & Regional Marketing Scottsdale, AZ $150,000.00-$175,000.00 1 month ago Senior Director of Digital Media and Regional Marketing Scottsdale, AZ $150,000.00-$175,000.00 2 days ago Tempe, AZ $70,000.00-$75,000.00 1 week ago Senior Director, Influencer Marketing and Social Media Director, Pro Marketing - Security & Safety Scottsdale, AZ $161,413.00-$309,195.59 1 day ago Phoenix, AZ $100,000.00-$200,000.00 5 days ago Phoenix, AZ $143,320.00-$273,930.00 22 hours ago Senior Director of Digital Media and Regional Marketing Scottsdale, AZ $150,000.00-$175,000.00 3 days ago Scottsdale, AZ $130,000.00-$165,000.00 2 months ago Director of Marketing, Sales & Strategic Programs Tempe, AZ $110,000.00-$130,000.00 1 week ago Greater Phoenix Area $205,615.00-$266,090.00 1 day ago Foundation Director of Marketing Strategy & Integration We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

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