: Title: Outbound Sales Representative Company: OptiMA, Inc. Location: Shrewsbury, MA Base Salary $50 to 90k Overview: OptiMA, Inc., a leading provider of innovative dry-erase solutions, is seeking a highly motivated Outbound Sales Representative to establish and drive our outbound sales function. This is a pioneering role, with the opportunity to shape the future of our sales team. The primary focus is on proactively identifying and qualifying new sales leads, building relationships with key decision-makers, and closing deals. Key target markets include dealers in print, education, and furniture industries, as well as Div 10 dealers and GSA contractors, with a strong emphasis on print shops, including a franchise with 800 locations. The role involves selling our specialized ceramic porcelain steel dry-erase products and custom-printed solutions.

Responsibilities: Proactive lead generation and qualification through various channels. Development and execution of effective outreach strategies. Relationship building with key decision-makers. Value proposition communication and tailored sales presentations. Negotiation and deal closure. CRM management and sales activity tracking. Industry trend and competitive landscape monitoring. Collaboration with internal teams. Contribution to outbound sales process development. Travel for customer visits and trade show participation.

Must-Have Skills/Experience: 5+ years of B2B outbound sales experience. Proven track record of exceeding sales quotas. Strong communication, interpersonal, and presentation skills. Proficiency in CRM systems and sales automation tools. "Hunter" mentality with a competitive drive.

Nice-to-Have Skills/Experience: Experience in the office supplies, educational supplies, or furniture industry. Bachelor's degree in business or marketing.

Top Priorities for This Role (First 6-12 Months): Establish and build a robust outbound sales pipeline. Secure key accounts within the print shop and franchise target markets. Achieve and exceed sales targets, with a focus on print shop sales. Contribute to the documentation and improvement of the outbound sales process. Begin to build relationships with 10% of the 800 location franchise, with the goal of 1k in sales per location per month. (1M per year) Compensation & Benefits: Base salary: $50,000 per year. Commission: 26% of gross profit (54% gross margin). Potential for very high earnings. (500K in sales = roughly 120K, 1M in sales = roughly 190K) Commission draw is negotiable for the first three months. Comprehensive benefits package (up to 100% health, dental, vision, retirement). Remote/hybrid flexibility: To be discussed. Growth Opportunities: Significant earning potential and career advancement opportunities. Potential to lead and build the outbound sales team. Ongoing training and development to enhance skills. Opportunity to help build a sales department from the ground up. Must-Have vs. Nice-to-Have Skills: Must-Have: 5+ years of B2B outbound sales experience. Proven track record of exceeding sales quotas. Strong communication and interpersonal skills. CRM proficiency. "Hunter" mentality.

Nice-to-Have: Industry specific experience. Bachelors Degree.

Interview Process & Timeline: The interview process will likely consist of multiple rounds. Key decision-makers will be involved in the process. Specifics on the exact number of rounds, and who will be involved will be provided as the process moves forward. Ideal Candidate Profile: Personality Traits: Coachable, curious, and possesses a strong work ethic. Intelligent, with strong critical thinking and communication skills. Demonstrates prior success and a passion for sales. Resilient, persuasive, and competitive.

DISC Profile: High "D" (Dominance): Assertive, results-oriented, and comfortable taking charge. High "I" (Influence): Persuasive and able to build rapport quickly. Moderate "S" (Steadiness): Balances drive with relationship building. Lower "C" (Conscientiousness): Flexible and adaptable.