? Territory: Santa Cruz → Santa Rosa (Bay Area & Northern California)

About Ola Sol Ola Sol is a premium agave wine that delivers the refreshing taste of tequila with half the alcohol and calories. We’re pioneering a new low-ABV wine & spirits category in the alcohol beverage industry — and we’re looking for a Sales Manager / Sales Representative to launch and grow our presence in Northern California. This is a career-defining opportunity to sell a new product with zero competition in its category.

The Role We’re hiring a Beverage Sales Representative / Alcohol Sales Manager who knows the Bay Area market. Experience in wine, spirits, or alcohol beverage sales is a plus, but not required — what matters most is being a natural salesperson who loves building relationships, winning new accounts, and driving sales volume. You’ll represent Ola Sol across on-premise and off-premise accounts (bars, restaurants, and retailers) while working closely with distributor partners. Once the market is established, you’ll also have the opportunity to hire and train your own sales team . We’re open to part-time, contract, and full-time candidates.

What You'll Do Drive alcohol beverage sales : Open new accounts, build strong relationships, and secure re-orders. Tell the Ola Sol story : Educate distributors, retailers, bartenders, and consumers about agave wine. Build cocktail programs : Create easy-to-implement offerings that increase volume and margin. Work the market : Minimum 4 days per week calling on accounts (bars, restaurants, retail). Distributor management : Partner with our distributor team to ensure alignment and growth. Plan & execute strategy : Develop monthly sales plans, manage budgets, and hit KPIs. Host trainings & tastings : Conduct brand education and build awareness through events. Stay compliant : Ensure all sales practices follow state & company laws/policies.

Who You Are 2+ years of outside sales or beverage/alcohol sales experience preferred. Strong knowledge of the Bay Area alcohol market and account relationships a plus. Passion for wine, agave, and cocktail culture (you know how to make a great margarita). Entrepreneurial, self-starter who thrives in a new category sales environment . Skilled at relationship building, negotiation, and closing deals . Organized, results-oriented, and comfortable with both strategy and execution. Proficient in Google Suite (Gmail, Docs, Sheets, Slides).

Compensation & Perks Base salary + uncapped commission/bonus (expected 15–25% of salary). Meaningful equity stake (vested over 4 years for full-time hires). Make your own schedule with flexible structure: Part-time, contract, or full-time considered. Ground-floor opportunity to build a career in alcohol beverage sales leadership .

Other Notes Sales brokers and independent beverage sales reps welcome to apply.