Description

Position at American First Finance Regional Sales Director At American First Finance (AFF), the  Regional Sales Director (RSD)  plays a critical leadership role in driving sales success within an assigned geographical region. This dynamic position involves overseeing a team of  Area Sales Representatives (ASRs)  who cultivate and maintain strong relationships with merchants, ensuring the successful promotion and utilization of AFF’s financial RSD is responsible for  hiring, training, and coaching  sales teams to improve performance while actively monitoring sales activity to achieve regional growth targets. With a focus on  strategic problem-solving and innovative thinking , the RSD must effectively navigate challenges, develop creative solutions, and maximize merchant engagement.A core aspect of this role is delivering a  first-class customer experience  that aligns with AFF’s values while also driving merchant relationship profitability. By influencing key accounts through  program marketing, utilization, and revenue generation , the RSD ensures that AFF’s financial solutions make a meaningful impact for both merchants and customers alike. Essential Duties and Responsibilities Recruit, train, and develop  a high-performing team of  Area Sales Representatives (ASRs)  to drive business growth. Leverage AFF’s Customer Relationship Management (CRM) tools  for efficient sales tracking and performance monitoring. Engage business owners  by understanding their needs and demonstrating how AFF can help them attract more customers and increase revenue. Build and nurture relationships  with existing clients, ensuring high levels of satisfaction and long-term retention. Conduct  field observations  with each ASR to assess and enhance sales performance. Provide  hands-on support  in launching new merchant partnerships and delivering comprehensive training to ensure program success. Coach ASRs  on effective sales presentations, goal achievement, and relationship-building with key account contacts, using data-driven insights to enhance performance. Analyze key sales data  to optimize market penetration and maximize impact. Plan and lead effective sales meetings  in alignment with AFF compliance policies and regional objectives. Collaborate with internal teams  (Marketing, Training, Merchant Care, and Sales Operations) to execute strategic initiatives and address opportunities. Manage regional budgets and resources efficiently  to maximize return on investment (ROI). Maintain  integrity and accountability , ensuring compliance with company policies and industry regulations. Meet and exceed  established sales targets through effective leadership and execution. Perform  other duties as assigned  to support the organization’s growth. Minimum Requirements and Qualifications Proven leadership skills  with the ability to  motivate, mentor, and drive  high-performance sales teams. Bachelor’s degree preferred  but not required. Minimum of 7 years of successful sales management experience  or equivalent. Track record of sustained high performance  with strong adaptability and a growth mindset. Ability to  collaborate with internal teams  (Marketing, Training, Sales Operations) to achieve corporate objectives. High energy, organizational skills, and unwavering integrity. Customer-focused mindset  with a sense of urgency and problem-solving ability. Strong  business acumen  and understanding of market opportunities. Thrives in a fast-paced, results-driven environment  with a competitive mindset. Proficiency in MS Office Suite (Word, Excel, PowerPoint). Excellent relationship-building skills  with a commitment to responsiveness and follow-up. Valid driver’s license and car insurance  for regional travel. Experience in a  commission-based sales environment  involving a mix of cold, warm, and hot leads. Financial acumen  to manage budgets and resources effectively for maximum impact. Data-driven mindset  with analytical capabilities to leverage metrics for strategic decision-making Bonus Skills Extensive experience in  B2B sales, negotiation, and closing deals . Strong background in  retail consumer finance, merchant services, or SaaS sales . This role requires a  proactive, strategic leader  who can  empower teams, foster strong business relationships, and drive measurable growth . If you thrive in a high-energy, fast-paced environment and have a passion for sales leadership,  American First Finance is the place for you! About FirstCash Holdings, Inc. FirstCash Holdings, Inc. is the leading international operator of pawn stores and a premier provider of technology-driven point-of-sale payment solutions , both dedicated to serving cash- and credit-constrained over 3,000 pawn stores across 29 U.S. states, the District of Columbia, and Latin America —including Mexico, Guatemala, Colombia, and El Salvador—FirstCash offers a diverse selection of pre-owned jewelry, electronics, tools, appliances, sporting goods, musical instruments, and more . In addition, our stores provide small, non-recourse pawn loans secured by pledged personal property, offering accessible financial solutions to the communities we our wholly owned subsidiary, American First Finance (AFF) , FirstCash also delivers lease-to-own and retail finance payment solutions for consumer goods and services. With a nationwide network of over 13,000 retail merchant partners , we help customers access flexible financing options tailored to their a workforce of approximately 20,000 employees across the U.S. and Latin America, FirstCash is committed to excellence, innovation, and financial inclusion. As a recognized industry leader, the company is a proud component of both the S&P MidCap 400 Index and the Russell 2000 Index , reflecting our strength and stability in the FirstCash and be part of a company that values integrity, customer service, and growth. --------------------------------------- Note:  The information contained in this description is not intended to be an all-inclusive list of the duties and responsibilities of this job or the skills and abilities required to do the job. Management has the discretion to assign/reassign duties and responsibilities to this job at any time. Duties and responsibilities may be subject to change at any time due to reasonable accommodation or other reasons.  FirstCash Holdings, Inc. is an Equal Opportunity Employer FirstCash Holdings, Inc. is committed to the full inclusion of all qualified individuals. In keeping with this commitment, FirstCash will ensure that individuals with disabilities are provided with reasonable accommodation. Accordingly, if a reasonable accommodation is required to fully participate in the job application or interview process; to perform the essential functions of the job; and/or to receive all other benefits and privileges of employment, please contact Human Resources at or (800)645-2611 Ext. 1