Regional Sales Director (RSD) Location: Remote with travel across regional brand sites Reports To: VP Channel Business Development Brands Supported: Multiple HighGround portfolio brands Website: www.highgroundnow.com

Position Summary The Regional Sales Director (RSD) is responsible for driving multi-brand growth across a defined regional portfolio within HighGround. This role leads business development strategy, sales enablement, and performance coaching for Business Development Representatives (BDRs) and brand-specific marketing teams. The RSD ensures successful channel partner engagement and builds scalable sales frameworks tailored to HighGround’s unique brand mix, referral-based model, and market dynamics.

This position blends strategic leadership with hands-on execution to improve sales performance, strengthen channel partner networks (plumbers, HVAC, property managers, etc.), and support brand expansion initiatives across geographic territories.

Key Responsibilities Channel Partner Development - Oversee lead generation, sales, onboarding, and relationship management of key referral sources (e.g., plumbers, HVAC, property managers). - Standardize and elevate channel messaging, pitch materials, and partner-facing collateral. - Manage incentive programs, referral fees, and partner engagement events across brands. Sales Team Leadership & Coaching - Directly manage and mentor multiple brand BDRs and local business development teams. - Deliver sales enablement training, objection-handling strategies, and HighGround value proposition coaching. - Conduct performance reviews and one-on-one coaching to optimize sales activity and conversion rates. Performance Management - Track and manage sales KPIs (Lead generation, conversion rate, average job revenue, CAC). - Leverage CRM systems to enforce consistency in reporting, tracking, and daily sales activities. - Identify variances in performance early and lead root-cause corrective actions. Marketing Collaboration - Partner with centralized marketing to roll out campaigns across brands and territories. - Collaborate on promotional material development, digital marketing strategy, and local brand activations. Cross-Brand Integration - Aggregate and share best practices across the HighGround network. - Support new brand onboarding and de novo market entries by training and integrating BDR practices. - Facilitate inter-brand communication and alignment with shared services and corporate goals. Strategic Planning & Execution - Develop and implement regional growth strategies aligned with HighGround’s broader organizational goals. - Establish and monitor OKRs (Objectives and Key Results) for brand-specific BDR teams and referral channels. - Drive expansion into new territories, market segments, and brand acquisitions.

Qualifications - Bachelor’s degree in Business, Marketing, or related field (MBA preferred). - 8–12 years in sales, channel development, or business development, with 3+ years in multi-location leadership roles. - Proven track record in high-growth, field-driven sales environments—preferably in residential services, restoration, or franchising sectors. - Experience working with referral-based sales channels is highly preferred.

Core Competencies - Team leadership and mentorship across multiple entities - Strategic and analytical thinking with hands-on problem solving - Exceptional communication and interpersonal skills - Deep understanding of CRM and data-driven decision-making - Comfort with ambiguity, change management, and growth-stage operations

Work Environment & Travel - Role requires travel (up to 30%) across regional offices and field locations. - Must be comfortable with remote work and managing distributed teams. - Occasional work outside standard business hours to meet with partners or BDRs in the field.

Compensation & Benefits - Competitive base salary plus performance-based bonus - Full benefits: medical, dental, vision, life, disability - 401(k) with company match - Travel and business expenses covered

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