Overview
Recognized by Newsweek in 2024 and 2025 as one of Americas Greatest Workplaces for Diversity
Brookdale Oak Park, 1111 Ontario Street, Oak Park, IL 60302
The Sales & Marketing Director position offers a competitive base salary plus commission, with additional earning opportunity through our President's Club!
We are looking for a sales and marketing professional with a proven track record of generating and closing qualified leads. As our Sales & Marketing Director, you will partner with the Executive Director and District Director of Sales to improve occupancy at our
139 independent living & 42 apt assisted living community . We will provide you with the training and support to develop referral sources and bring in new residents.
Are you Commission Driven?
Receive commission for each move-in! You will receive a % of the revenue you produce!
Brookdale is a Great Place to Be
Responsibilities
Maintain and improve occupancy and revenue by implementing the community marketing and business plans.
Develop and maintain relationships with residents, families, and professional referral sources. Generate leads and close sales.
Plan, coordinate, and execute monthly prospect and referral source activities and events.
Partner with Regional Sales management to develop and execute marketing plans to achieve occupancy goals.
Supervise at least two FTEs (Marketing Coordinator(s) and/or Sales Counselor(s)) to achieve marketing and business plan results.
Respond promptly to inquiries from referral sources, prospective residents, and families; provide information about services and programs.
Utilize sales processes and systems to track information, prepare reports, and achieve occupancy goals.
Conduct outside Business Development calls to meet goals for professional leads per week; cultivate relationships with local professionals and organizations.
Provide presentations about services and market advantages to prospective referral sources and community groups.
Collaborate with Marketing and Creative Services for advertising materials; monitor conversion ratios and report performance.
Maintain knowledge of lead management systems and sales tools; supervise staff to meet marketing objectives.
Perform other duties as assigned to support community occupancy and revenue targets.
Qualifications
You have a passion for working with seniors and driving sales; you are a team player with compassion, empathy, respect, and integrity.
You enjoy leading a sales team and can connect with families.
Required skills and qualifications
At least 5 years of sales management experience with strong leadership and communication skills
Experience in senior living, hospitality, or healthcare
Proven track record of generating and closing a high percentage of qualified leads
Effective listening and written/verbal communication
Self-directed, able to prioritize tasks and accept directives
Team player with industry knowledge and the ability to connect with families
Ability to build relationships with local business partners
Strong business development and event planning skills
Education and Experience
Bachelors Degree in Marketing, Business, or related field preferred, or equivalent combination of experience and education. A minimum of five years sales experience, preferably in retirement, healthcare or related fields, with a proven track record of generating and closing a high percentage of qualified leads is required.
Certifications, Licenses, and Other Special Requirements
Frequent travel requires a valid drivers license.
Management/Decision Making
Applies existing guidelines to make varied decisions within a department. Uses sound judgment to solve moderately complex problems based on precedent and reasonableness.
Knowledge and Skills
Knowledge of sales and marketing principles, Medicare/Medicaid regulations related to product lines, and state regulations affecting service delivery. Proficiency with PCs and Microsoft Office; experience with lead management systems; ability to manage time and projects; strong interpersonal and communication skills; ability to work with diverse personalities and build trust.
Physical Demands and Working Conditions
Standing, walking, sitting
Use of hands to handle or feel; reach with hands and arms
Talk or hear; ability to lift up to 25 pounds
Vision; interaction with coworkers, residents, or vendors
Occasional weekend or evening work; frequent travel
Brookdale is an equal opportunity employer and a drug-free workplace. Maintains and/or improves occupancy and revenue per marketing plans; develops relationships and leads through referrals; coordinates monthly activities; partners with Regional Sales management to achieve goals; supervises at least two FTEs to achieve results.
Benefits
Part and Full Time Benefits Eligibility
Medical, Dental, Vision insurance
401(k)
Associate assistance program
Employee discounts
Referral program
Early access to earned wages for hourly associates
Optional voluntary benefits including ID theft protection and pet insurance
Full Time Only Benefits Eligibility
Paid Time Off
Paid holidays
Company provided life insurance
Adoption benefit
Disability (short and long term)
Flexible Spending Accounts
Health Savings Account
Optional life and dependent life insurance
Optional voluntary benefits including accident, critical illness and hospital indemnity insurance, and legal plan
Tuition reimbursement
Base pay in range will be determined by applicants skills and experience. This role is eligible for monthly and quarterly commission opportunities. Temporary associates are not benefits eligible but may participate in the companys 401(k) program.
Veterans, transitioning active duty military personnel, and military spouses are encouraged to apply. Brookdale offers to advance naturalization costs for qualified associates who have been with us for at least a year.
The application window is anticipated to close within 30 days of posting.
Education and Experience
Bachelors Degree in Marketing, Business or related field preferred; or an equivalent combination of experience and education. Minimum of five years sales experience in retirement, healthcare or related fields with a proven track record.
Expires : This posting does not reflect an expired status; the description is current as posted.
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