About The Role

We’re seeking 1 Higher Education SDR (Sales Development Representative) to join our fast-growing sales team. This is a unique opportunity for a motivated professional to make a meaningful impact on a market-leading enrollment marketing platform.

This role is ideal for: Higher Education Professionals with admissions experience at the Counselor, Associate Director, Director level, or above looking to transition into EdTech sales.

Existing Higher Education / EdTech SDRs seeking a high-visibility role in a leading enrollment marketing platform.

You’ll connect with school leaders nationwide, book demos for Account Executives, and help drive adoption of Niche’s bundled enrollment marketing offerings. You’ll leverage modern sales tools, including Sales Enablement platforms and AI-driven outreach tools, to maximize efficiency and impact. What You Will Do Book new business demos via phone, email, and AI-assisted outreach by hitting or exceeding benchmark KPIs (30 dials/day, 25 personalized emails/day, LinkedIn connections)

Own your book of business (hundreds of higher ed institutions) through quarterly outreach and leverage your higher education experience to build trust with these school leaders

Introduce schools to Niche’s full enrollment marketing platform (Direct Admissions, Engage, Market Intelligence)

Drive adoption of bundled offerings

Research prospects and craft personalized messaging using Sales Enablement platforms

Track activity and results in Salesforce, Gong, and other tools During the First Month: Complete onboarding to learn about Niche, our solutions, and our customers

Dive into sales training, role plays, and messaging practice until you’re confident

Learn our sales process, KPIs, and tools (Salesforce, Gong, Sales Enablement platforms)

Begin outreach to your assigned prospects Within 3 Months: Own your numbers and consistently hit your qualified appointment goals

See your appointments convert into revenue as deals close

Partner with Account Executives to refine process and strategy

Build expertise to confidently speak to product features

Contribute feedback on messaging and market trends Within 6 Months: Achieve 100%+ of your appointment goal with a growing pipeline

Share new ideas to improve process, messaging, and AI-driven outreach

Strengthen collaboration with Account Executives to maximize account and territory success

Step up as a peer leader and resource for newer SDRs Within 12 Months: Consistently exceed goals, with your pipeline driving strong revenue growth

Potential for growth to Senior SDR, helping onboard, train, and mentor peers

Actively bring outside best practices back to the team What We Are Looking For Option 1: Higher ed admissions experience at Associate Director, Director level, or above

Option 2: Proven success as a Higher Education / EdTech SDR

Comfortable using Sales Enablement platforms and AI outreach tools

Excellent verbal and written communication skills

Driven, proactive, and eager to learn

Comfortable with high-volume outreach and making phone calls Compensation

Our national target base salary is $55,000, plus uncapped commission and participation in our Stock Option Program. The OTE (On Target Earnings) for this role will be $95,000.

At Niche, our Total Rewards Philosophy is centered around creating a workplace environment that attracts, motivates, and retains top talent by providing a comprehensive and competitive rewards package. This philosophy is built on the principles of performance-based compensation, best-in-class benefits and work-life balance, and employee well-being.

Interview Process

Candidate experience is a top priority for our talent and hiring teams. We believe in providing a transparent, authentic and comprehensive interview process where you have the opportunity to learn about us while we get to know you and your experience. The interview process is outlined here:

Phone Screen with Talent Acquisition Partner  - 30 Minutes

Video Interview with Hiring Manager - 30 Minutes

Team Interview - 45 Minutes

Why Niche ? We are a fully flexible workforce empowering our employees to choose to work remotely, in our Pittsburgh office or whatever combination suits you

Full time, salaried position with competitive compensation in a fast-growing company

Best-in-class 100% paid employee health plan, including vision and dental and supplemental coverage

Flexible Paid Time Off Policy

Stipend that allows you to build your work from home office in a style and function that suits your personal preferences

Parental leave for all employees (12 weeks fully paid) in addition to short term disability for birthing parents

Meaningful 401(k) with employer match

Your ideas and work will make an immediate impact on our company and millions of users

You will join a team that cares about you, our mission, our work - and celebrates our wins together! Niche will only employ those who are legally authorized to work in the United States without sponsorship now or in the future for this opening.