Overview

Sales Director, Brand Acquisition & Growth – Fullerton, CA (Onsite)

ODK Media, Inc. is the leading destination for premium Asian content in North America, proudly serving premium and trendy Asian contents to diverse audiences in the North American market. Through our owned and operated streaming platforms, OnDemandKorea, OnDemandChina, OnDemandViet, and AmasianTV, we deliver curated, culturally relevant programming across drama, entertainment, and news to millions of viewers.

As a pioneer in multicultural Connected TV (CTV) advertising, ODK Media enables brands and agencies to reach deeply engaged, often underserved audiences through advanced targeting and brand-safe ad solutions. With a growing portfolio of FAST channels, digital platforms, and premium content partnerships, Korean celebrity events, ODK Media provides a powerful opportunity for advertisers to authentically connect with Asian content lovers across the U.S. and beyond.

Position Overview

We're seeking a creative and impact-driven Director, Brand Acquisition & Growth to lead strategic brand partnerships that go beyond traditional advertising. In this role, you will identify, pitch, and execute high-impact marketing collaborations with top-tier brands, agencies, and multicultural advertisers. You will leverage ODK's ecosystem— including OTT streaming platforms, original content, creators, Korean / Asian celebrities and community events — to develop breakthrough branded content, sponsorships, and social-driven campaigns. You will act as a brand solutions consultant, combining storytelling, consumer insight, and media fluency to craft marketing programs that resonate with both brands and audiences. This is a cross-functional role that blends sales, project execution, and creative collaboration.

Roles & Responsibilities

• Acquire and grow strategic brand and agency partnerships through innovative collaboration proposals across digital, OTT / CTV, and social platforms.
• Pitch branded content, multicultural sponsorships, and social-driven campaigns that leverage ODK Media's assets—including original programming, FAST channels, events, creators, celebrities and influencer partnerships.
• Collaborate cross-functionally with content, marketing, social, and ad operations teams to develop and deliver campaigns that align brand goals with platform capabilities.
• Own the end-to-end project cycle from ideation and pitching to campaign execution and post-analysis.
• Work with major media agencies and brand clients to shape long-term partnership strategies.
• Create tailored packages that integrate media, storytelling, and cultural relevance. Identify trends and insights to proactively develop opportunities for emerging categories and brands.

Position Requirements

• 58 years of experience in brand partnerships, integrated marketing, or media sales, ideally with exposure to multicultural markets.
• Demonstrated success in building brand collaborations, sponsorships, or branded content projects with large advertisers and agencies.
• Strong understanding of digital media and CTV / OTT landscape.
• Ability to think strategically and creatively to develop custom, insight-driven brand solutions.
• Proven ability to manage cross-functional projects from concept through execution.
• Excellent communication, storytelling, and presentation skills.
• Passion for content, community, and culture—especially in entertainment and youth marketing.
• Self-starter who thrives in a fast-paced, entrepreneurial environment.
• Bachelor's degree or equivalent experience.
• Must be able to work on-site in our Fullerton office Monday through Friday. We are offering a hybrid schedule currently, but may be subject to change.

Preferred Qualifications

• Experience working with multicultural, content creation, celebrity or community-based marketing programs.
• Prior work with entertainment brands, influencers, or media publishers.
• Familiarity with ad sales CRM tools (e.g., Salesforce), project management platforms, and media planning workflows.
• Fluency in Asian languages or familiarity with Asian entertainment / media culture is a plus.