Sales Director, Business Development (Technology & Consumer Electronics)

NielsenIQ's sales team is the growth engine of the company, focused on expanding revenue through both deepening existing client relationships and identifying new business opportunities. This role is pivotal in driving sustainable growth within the Tech & Durables space.

As a Sales Director, you will be responsible for managing and expanding a portfolio of existing accounts (75%) while also pursuing strategic new business opportunities (25%). Your efforts will ensure a healthy sales pipeline, improved client retention, and targeted market penetration.

Responsibilities include:

• Client Relationship Management
• Own and grow long-term relationships with existing clients, aligning their priorities with NielsenIQ's capabilities.
• Drive value through the implementation of the full portfolio of available NIQ solutions, establishing NIQ as a trusted business partner with high ROI.
• Maintain accurate forecasting and account planning to ensure consistent revenue growth.
• Assume a leading role in contract negotiations (renewals and new), including rate card pricing and discounting policies.
• Use CRM/CIDB tools effectively for sales forecasts and client financials.
• New Business Development
• Develop and execute strategies to acquire new customers and accounts.
• Identify and engage new budget holders and decision-makers.
• Generate and qualify strategic leads to expand the sales pipeline.
• Launch products into new markets and create compelling sell-in stories.
• Strategic Sales Leadership
• Develop sales strategies including white space, win-back, and cross-selling opportunities.
• Demonstrate deep understanding of client industries, market trends, and interdependencies.
• Communicate NIQ thought leadership and innovations to clients.
• Identify potential problems and propose proactive solutions to meet client needs.
• Collaboration
• Maintain regular communication and close collaboration with marketing and demand generation teams to ensure progress on pipeline development and commercial goals.

Qualifications include:

• Minimum 10+, typically 15+ years of related experience
• Proven track record of meeting and exceeding sales quotas.
• Effective senior-level communication, influencing, and presentation skills.
• Strong client focus and result orientation.
• Ability to thrive in an ambiguous, fast-paced environment.
• Expert storyteller with a solutions-based selling approach.
• Solid understanding of the data analytics industry, business models, and NIQ's products and services.
• High cultural IQ and interpersonal skills for cross-cultural collaboration.

This role has a market-competitive salary with an anticipated base compensation of the following range: $117,250.00 - $140,000.00. Actual salaries will vary depending on a candidate's experience, qualifications, skills, and location. This role might also be eligible for a sales-based incentive or performance-based bonus. Other benefits include flexible working environment, comprehensive health insurance, industry-leading parental leave, life insurance, education support and more.

NIQ is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insightsdelivered with advanced analytics through state-of-the-art platformsNIQ delivers the Full View. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world's population.

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.