Role Overview We’re looking for an experienced Sales Director to lead and drive wholesale revenue growth, responsible for opening new national retail accounts, managing existing strategic accounts, and expanding our presence in lifestyle and sun-protection markets.
Interested in learning more about this job Scroll down and find out what skills, experience and educational qualifications are needed.
This role is pivotal in Hemlock’s next growth phase; developing our strategic sales plan, leading U.S. sales, and helping drive global market expansion will be your main priorities. We want a proven sales leader who can deliver results, build strong relationships, and open doors to new opportunities.
Key ResponsibilitiesSales Strategy & Execution Define, optimize, and manage Hemlock’s sales process.
Develop and execute a strategic B2B and wholesale sales plan to maximize revenue.
Identify and prioritize target accounts and distribution channels.
Monitor market trends, competitor activity, and emerging opportunities.
Relationship Building Cultivate and maintain relationships with national and regional retail partners.
Drive in-store placement, brand adoption, and category growth.
Serve as a direct contact for key accounts as needed.
Leadership & Team Management Lead a team of 15+ independent sales reps and agencies.
Oversee sales forecasting, pipeline management, and reporting.
Collaborate cross-functionally to align sales with brand and operational goals.
Consistently meet or exceed sales forecasts.
Qualifications 7+ years of sales leadership & management experience with independent reps, agencies, and/or international distributors.
Proven track record of driving sales growth in lifestyle apparel or accessories.
Expertise in strategic and tactical sales, with measurable sell-through success.
Ability to work independently while fostering strong cross-functional collaboration.
Willingness to travel 20–30% annually.
Exceptional verbal and written communication skills.
Our Core Values People First - It all starts with our people, our customers, families, and team. Putting people first isn’t just talk; it’s how we do business, from our team to the products we send to your door. That’s the Hemlock way.
Adventurous Spirit - We’re all about chasing the adventure whether it’s exploring the outdoors or dreaming up a bold new idea. From testing daring designs to taking chances on what’s next, we embrace the thrill of the journey. Stumbles and mistakes? Just part of the fun.
FUNctional - There’s a reason “fun” is in the word “function” because they’re the perfect match. Our products bring together bold prints, quality designs, and serious sun protection to keep you and your family covered. Look great, feel confident, and stay protected all while having a little fun along the way.
Inspired Optimism - We’re all about keeping it bright, no matter what life throws our way. A little chaos? No problem. We’ll roll with it, have some fun, and come out shining. Brighter days are always ahead.
Enduring Quality - We don’t cut corners. Ever. When it comes to our products, we always do things the right way, not the easy way. Quality shouldn’t be a luxury, but a necessity and something you expect every time. And we’ll shake on that.
Compensation & Benefits Base Salary: $140,000
OTE: ~$180,000 (includes 25–30% performance-based bonus)
Medical, Dental, Vision, Life, and AD&D insurance
Unlimited PTO policy
Location Our offices are located in Carlsbad, CA, where we encourage a hybrid, in-person office culture
If you’re ready to lead sales growth, build a winning team, and see your impact nationwide , we’d love to hear from you.
Seniority level Director
Employment type Full-time
Job function Sales and Business Development
Industries Retail Apparel and Fashion
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